St Margrethen, St Gallen, Switzerland
Head 360 Customer Marketing & CRM | Director Group E‑Commerce | Digital Platform & Marketplace Leader | Product Innovation Manager | B2B | B2B2C | AI‑Driven Transformation | Scrum Master | Product Owner | Product Ownership & Agile Delivery | Go‑to‑Market & Sales Enablement Executive leader with over 20 years of international experience across digital, commercial and technology‑driven environments. Specialized in building and scaling high‑performing e‑commerce and digital experience platforms, and in optimizing commercial processes through data‑driven decision‑making. Proven track record in developing new digital business models, driving commercial innovation and delivering strategic transformation programs within complex organizational structures.
• Overall responsibility for the strategic development and operational delivery of a 360° customer engagement platform — spanning CRM, marketing automation, and B2B2C digital commerce • Led the end-to-end launch of Bauwerk Parkett's B2B Business Portal: a self-service ordering platform enabling floor installation partners to access live pricelists, delivery times, special offers, and place orders 24/7 • Built a centralized customer data foundation by integrating sales, service, and digital channels — enabling scalable, data-driven engagement models across all markets • Full budget and resource ownership across multi-market initiatives — including timeline governance, vendor management, and cross-functional alignment • Established clear organizational structures, roles, and KPIs within the Customer Marketing team to drive operational efficiency and measurable business impact • Close collaboration with IT, Sales, Marketing, and external partners to align digital transformation roadmaps with commercial objectives
• Defined and executed a group-wide digital commerce strategy to drive revenue growth, streamline B2B operations, and enhance customer experience across all markets. • Led cross-functional teams with full personnel, budget, and operational ownership to deliver high-impact digital initiatives on time and within scope • Owned end-to-end responsibility for eCommerce processes and content, ensuring alignment with business objectives and brand standards • Established performance frameworks to monitor KPIs, evaluate emerging technologies, and continuously optimize digital tools and tactics • Enabled commercial success by supporting sales units with integrated digital solutions, lead generation strategies, and customer engagement programs • Directed external partners to ensure strategic alignment, cost efficiency, and delivery excellence across all digital commerce projects • Applied agile methodologies to accelerate execution, foster innovation, and improve responsiveness to market and customer needs
• Built and led a group-wide eCommerce Solutions unit — covering international B2B fulfillment projects, platform implementations, and digital commerce consulting for major global brands • Jaguar & Land Rover — designed and delivered a B2B spare parts and accessories e-commerce platform, enabling dealer network ordering and inventory visibility at scale • Samsung Austria — implemented a B2B e-commerce platform for trade customers, integrating product catalog, pricing logic, and order management into Samsung's existing infrastructure • Triumph Japan — developed and deployed a B2B e-fulfillment solution, digitizing the wholesale ordering and logistics process for the Japanese market • Served as strategic interface between logistics operations, IT, and commerce — translating complex fulfillment requirements into scalable digital solutions
• Built and scaled the Digital Marketplace unit — including global growth strategy, partner acquisition, and agile product delivery • End-to-end responsibility for platform operations, performance, and continuous product development • Managed external development partners and coordinated closely with Business and Marketing stakeholders
•Identified and developed new business models and revenue streams in close collaboration with the Executive Board •Built strategic partnerships and led market analysis and competitive positioning initiatives •Provided strategic advisory on digital growth topics directly to executive leadership
•Drove business model innovation and new digital product development in the telecommunications sector •Optimized internal processes and led cross-departmental technical project management •Provided direct support and strategic input to the Executive Board on innovation and growth initiatives