Portland, Oregon, United States
Driving measurable organic growth for 10+ years through comprehensive SEO strategies that adapt to evolving search landscapes - from traditional SERP optimization to AI-powered discovery platforms like ChatGPT and Perplexity. I thrive at the intersection of strategic thinking and hands-on execution. Whether building SEO programs from scratch for startups, managing multi-million dollar enterprise accounts, or leading cross-functional teams through digital transformation, I deliver results that impact the bottom line: - 95% client retention through two company acquisitions - 40-180% organic traffic growth across diverse industries - $18M to $47M increase in monthly organic value for client portfolios What sets me apart: → Deep expertise in emerging search: GEO, AEO, and AI search optimization → Proven ability to translate complex technical concepts into actionable business strategies → Experience scaling SEO across B2B SaaS, e-commerce, fintech, and enterprise environments → Track record of building and mentoring high-performing teams while maintaining hands-on expertise Core capabilities: Technical SEO audits | Content strategy | Schema & structured data | Link building | Team leadership | Stakeholder management | Performance analytics | AI workflow automation Currently exploring opportunities where I can leverage my expertise to drive transformative organic growth - whether that's building an SEO function from the ground up, optimizing established programs for scale, or advising on strategic digital initiatives. Let's connect if you're looking for an SEO leader who combines strategic vision with tactical excellence.
[Continuing through acquisitions: Haddad & Partners → PureRed → ITG] Leading organic growth strategies across diverse B2B portfolios while navigating the evolution from traditional SEO to AI-powered search experiences. Strategic Impact: - Drive comprehensive SEO strategies for 8+ concurrent accounts spanning fintech, telecom, SaaS, and enterprise - Achieved 95% client retention rate through two company acquisitions by maintaining performance continuity - Increased client organic value from $18M to $47M monthly through strategic optimization initiatives - Pioneer GEO/AEO strategies, achieving 180% visibility increase in AI-powered search results Technical Excellence: - Conduct technical audits addressing architecture, Core Web Vitals, and crawlability for sites ranging from startups to Fortune 100 enterprises - Implement schema markup and structured data optimization for enhanced SERP features and AI comprehension - Improve CTR by 30% through systematic testing of title tags, meta descriptions, and rich results - Partner with development teams on complex technical implementations and site migrations Leadership & Growth: - Mentor team of SEO specialists while establishing scalable processes and documentation - Present strategic recommendations to C-suite stakeholders with clear ROI documentation - Balance portfolio management with hands-on execution as needed for critical projects - Integrate SEO initiatives with broader digital marketing strategies for holistic growth Key Wins: → 40% increase in qualified leads for B2B SaaS client through funnel optimization → 250% growth in featured snippets for Fortune 100 client via content restructuring → 180% improvement in local visibility for multi-location telecom client
Managed content strategy and team operations for Performance and Outdoor categories, driving measurable improvements in search visibility and user engagement. - Led team of 8+ content specialists with focus on SEO-driven content optimization - Achieved 99.9% SLA success rate through systematic process improvements - Developed content templates and workflows adopted company-wide across product verticals - Improved organic search visibility by 45% and qualified engagement by 10% - Collaborated with SEO, development, and merchandising teams on strategic initiatives
Balanced team leadership with hands-on content optimization, building foundations for scalable growth. - Managed copywriting team operations while implementing strategic improvements - Partnered with technical teams to enhance content tools and reporting capabilities - Executed data-driven initiatives that improved organic channel performance - Developed training programs and documentation for team skill development