Atlanta Metropolitan Area
I am the founder and President of Tom's Digital Marketing, LLC DBA Pinpoint Local AI. Father of three, grandfather of 14. Lived in Atlanta since 1999. University of Michigan Alum. Go Blue! I help local businesses get more customers with AI Employees and Digital Marketing. Many business owners and marketing managers are stretched thin. They are juggling websites, SEO, advertising, reviews, social media, and customer inquiries while trying to run their business. I help them get found online, convert more visitors into customers, and never miss an opportunity through AI-powered customer engagement, automation, and proven digital marketing strategies. I specialize in helping local businesses and multi-location organizations attract, engage, and retain customers. My platform allows business owners and marketing teams to monitor performance across multiple locations, compare results, manage customer interactions, and track marketing effectiveness from a single dashboard. My services include: • AI Employees • AI Receptionists (Phone & Website) • Lead-Generating Websites • Local SEO • AI-Powered Advertising • Reputation Management • Social Media Marketing • Content Marketing • Email Marketing • Business Listings Management • Multi-Location Marketing • Marketing Automation • CRM & Customer Engagement Tools Industries I frequently serve include: • Law Firms • Medical & Dental Practices • Preschools & Daycare Centers • Home Service Businesses • Professional Service Firms • Multi-Location Businesses Every client receives access to my Business Center App, providing visibility into leads, customer interactions, reviews, marketing performance, and business growth opportunities. As new AI and digital marketing technologies emerge, I continuously evaluate and integrate proven capabilities that help my clients attract more customers, improve efficiency, and maximize marketing ROI. My clients can focus on running their business while I focus on helping them stay ahead of the competition. Whether you prefer do-it-yourself software, fully managed services, or a hybrid approach, I provide flexible solutions with transparent reporting, no long-term commitments, and a focus on measurable results. I am your local expert for helping local businesses get found, get chosen, and grow.
I provide everything local retail businesses need to succeed online. My digital marketing specialist vendors and partners have helped 10's of thousands of small/medium sized business thrive online for many years. I analyze, with the help of advanced software tools, small to medium size business for how they support the entire customer journey of their customers. I quickly show them their strengths and weaknesses. We discuss their business goals. I make recommendations based on those goals. My team implements those recommendations with full 24/7 transparency in the Business Center App I give all my clients. Any and all of my dozens of services can be monitored in the Business Center. We are proud members of the Gwinnett Chamber of Commerce, Peachtree Corners Business Association, and the Southwest Gwinnett Chamber of Commerce. Look for Pinpoint Local Norcross at their next event. Ask me about my PowerCore networking team.
I help aircraft suppliers requiring DO-178C flight safety certification, either in the United States or in Europe. My many years working on DO-178B and C in all aspects of satisfying airworthiness requirements for embedded software allow me to ensure clients achieve certification in a cost effective manner. I have written PSACs, SDPs, SVPs, Requirements Standards, SRDs, SDDs, and embedded software.
Merged and updated the Common code and Shared Memory Port code repositories to be common for all CSCIs, included the closed lab and the 579th, and to be cross platform compatible across F-16 high block, low block, and A-10. These are Ada, C, and XML source codes. Modified VECTS, RTOS, Loader, and TRP CSCIs as necessary for this effort. Implemented all the Software Change Requests for the Ethernet Driver and Shared Memory Port RTOS software. Authored new Software Development Plans for ALQ-213. There is now an overall plan and compliant project specific plans. Authored the first ever RTOS CSCI Software Design Description. Took over updates of the Internal Interface Design Description document required for each project. Took a leading role in CSCI Software Requirements Specification publication. Provided a gap analysis between current GTRI software practices and compliance with DO-178 B/C objectives. Created a draft Plan for Software Aspects of Certification for GTRI. Assisted as a team member in project designs, design power point templates, peer reviews of all software products and CSCIs, Software Change Request designs, and DOORS requirements repository usage.
Staff Software Engineer – on DO178B level B embedded projects for Airbus, Boeing, and Lockheed customers. Both commercial and military. Authored the company DO-178B/C Software Requirements Standard, Software Design Standard, and Software Coding Standard. Contributing author to Software Configuration Management Plan. Sole author of Airbus Multi-function Control and Display Unit (MCDU-R) SRD and SDD, systems software allocated requirements analysis and reviewer, Honeywell SRD compliance tracker, C code reviewer, SQA audit responder, SOI 2 question response provider, and corresponding PR analysis (100+), implementation, & verification. Airbus Managed ESS engineers and contributed for development of the Boeing 747 MCDU-R SRD. Finished Boeing 777 MCDU-R SRD PR analysis and updates. This also included some 777 SDD LLRs analysis/modification. Airbus and 777 MCDU-R achieved commercial flight certification. MCDU-R display platform is an XiLinx FPGA. Wrote the simple and extended boot loaders for the Boeing F-15 Remote Interface Unit. Also wrote much of the OFP which includes a TCP/IP interface to share all the remote sensor data and BIT with the mission computer. RIU uses a XiLinx FPGA platform. Software team lead for Airbus cargo handling system Lock Control Unit (LCU) that achieved flight certification. This was C code on a powerPC developed with Green Hills Multi IDE. Team size varied from 1 to 6. Represented the company for all software technical related work at Airbus customer site in Germany many times. Managed the two CAN bus ICD's for the LCU. These ICD's was between between different vendors in German and England. This included all the HLR management and a lot of system level requirement management. Software team lead for Lockheed C-130 AMU and CNBP software running on a XiLinx FPGA platform. This project was done within budget and schedule with only 2 software releases required.
Software Engineer – was responsible for systems engineering, software requirements analysis, software design, and software development for embedded (TI C31 DSP) test equipment for the Brimstone Missile & Launcher. Was the sole software engineer on project for 8 months. Produced a 70-page software requirements specification deliverable. Defined user interface requirements. Designed software using client-server architecture. Presented software requirements and design to British customer and government. Developed the bulk of the software – about 3,000 lines of Ada code, helped project transfer to St. Louis, MO as part of Boeing consolidation, and got integration started. Successful demonstration of product occurred in St. Louis shortly after I left the program.