Switzerland
Heading the Food Service division at Valora Group with well-known formats such as Brezelkönig, Ditsch, BackWerk, BackFactory, Frittenwerk, Caffè Spettacolo and SuperGuud with over 750 small-scale points of sale at high-frequency locations in Germany, Switzerland, Austria and the Netherlands. Furthermore responsible for the division-owned and world-leading pretzel production (Brezelbäckerei Ditsch and Brezelkönig) which forms part of Valora’s well-integrated value chain in the area of baked goods. Played a leading role in the acquisition and the successful integration of Ditsch / Brezelkönig in 2012, Pretzel Baron (USA) in 2016, BackWerk in 2017, Backfactory in 2021 and Frittenwerk in 2022 which helped to significantly enlarge the food share in the Group’s category mix as well as to position Valora as a leading snack food provider in Germany.