Thomas (Tom) Deshayes

Business Operations Analyst @ Marriott | Proactive Performance Insights | Power BI • Excel • Copilot | RevPAR • GOP • F&B • ESG

Bangkok, Bangkok City, Thailand

About

I’m an insight-driven Business Operations Analyst with ~20 years of experience across data analysis, strategic planning, and business transformation, primarily in the Energy and Hospitality industries. Today, I focus on helping leadership teams turn complex performance data into clear, actionable insights — identifying trends, gaps, and opportunities early to support faster and better decision-making. At Marriott, I combine advanced analytics, automation, and AI-enabled tools (Power BI, Excel, Microsoft Copilot) to strengthen reporting efficiency and move beyond data production toward proactive performance intelligence. My work spans hotel performance analysis (RevPAR, GOP, F&B), benchmarking, and sustainability initiatives, with a strong emphasis on clarity, usability, and business impact. Earlier in my career, I led and contributed to multiple strategic initiatives, including business planning, CRM transformation, market research, and product development. I’ve worked in fast-paced, multicultural environments across Asia and developed a strong ability to translate complex challenges into structured, actionable solutions. I bring a commercially minded and results-oriented approach, with experience managing change, leading cross-functional projects, and delivering measurable outcomes in dynamic business environments. Beyond analytics, I am increasingly focused on bridging the gap between data and operations — gaining deeper exposure to on-property realities, quality standards, and guest experience to ensure insights translate into tangible business impact. 🌍 Based in Bangkok | Experience across Asia 🗣 Multilingual: English, French, Thai Always open to connecting with professionals working at the intersection of data, performance, and operations.

Experience

  • Analyst at Marriott International
    2022 - Present · 4 yrs 6 mos

    • Develop and maintain automated reporting tools (Excel, Power BI), significantly improving efficiency, scalability, and data accuracy across the TCLM portfolio • Deliver in-depth performance analysis across key KPIs (RevPAR, GOP, F&B), supporting portfolio-level decision-making and financial visibility • Proactively identify trends, performance gaps, and operational opportunities, enabling more informed and timely business decisions • Collaborate with Finance, Revenue Management, and Operations teams to translate complex data into clear, actionable insights and recommendations • Leverage AI-enabled tools (Microsoft Copilot) to accelerate analytical workflows, enhance reporting, and improve stakeholder communication • Expand analytical scope to include benchmarking (HotStats), sustainability performance, and strategic portfolio insights

  • Director / Consultant / CRM, Research and Strategic Planning at Pro Vision Consulting Limited
    2017 - 2022 · 5 yrs

    • Led strategic consulting engagements in CRM, market research, and business planning for international clients across multiple industries • Managed the implementation of a Microsoft Dynamics 365 CRM solution for a major client, driving process optimization and improved data visibility • Delivered regional strategic plans and transformation initiatives, ensuring actionable execution through structured governance and resource allocation • Conducted market research and commercial analysis to identify growth opportunities and support decision-making • Developed and implemented sales forecasting tools and incentive frameworks to enhance performance and customer focus • Acted as a bridge between business stakeholders and technical teams to define requirements, support system development, and drive adoption

  • Lloyd's Register (Full-time · 10 yrs 1 mo)
    • Senior Product Development Specialist – Inspection/Energy Service Line
      2015 - 2017 · 2 yrs

      Global testing, inspection, and certification company. Profits generated by the company directed to the Lloyd’s Register Foundation, a charity that supports engineering-related research, education, and public engagement • Conducted in-depth market research to identify growth opportunities and gaps in the energy services market, supporting new product development initiatives • Performed competitive analysis of technical services, benchmarking performance, features, and positioning against market standards • Collaborated with the Technology and Intellectual Property team to translate technical capabilities into commercially viable solutions, including proof-of-concept development and go-to-market positioning • Contributed to the development of a vendor database and online ratings platform, improving transparency across the energy supply chain and connecting 50,000+ vendors and end-users • Led the commercialisation of a regulatory compliance software solution, enabling mid-sized companies to track inspection requirements and comply with local regulations more efficiently

    • Energy Planning and Strategy Analyst
      2007 - 2015 · 8 yrs

      • Contributed to the development of strategic business plans, supporting double-digit revenue growth over multiple years within a £400M energy services portfolio • Conducted extensive market research and analysis to support strategic decision-making and business development initiatives • Played a key role in CRM transformation (Salesforce), acting as a central liaison between business users and developers to improve processes, define requirements, and support adoption • Developed a sales forecasting tool and incentive framework to enhance commercial performance and customer focus • Led marketing and internal communication initiatives to strengthen brand positioning and business alignment • Managed large-scale HR strategic projects, including workforce planning and onboarding programs to support business expansion • Supported M&A activities through target identification, due diligence analysis, and evaluation of potential acquisition opportunities

  • Services Manager at Franco-Thai Chamber of Commerce (FTCC)
    2004 - 2006 · 2 yrs

    Responsible for the overall running and organisation of the Services to Companies Department. This is a department within the FTCC, which offers commercial support to a vast range of companies. Primary duties included: • Advising French companies in Thailand on business related matters • Organising Trade and Networking events, as well as Professional Exhibitions • Establishing comprehensive networks of potential partners, suppliers, traders, exporters and importers • Assisting Thailand-France importers and exporters with diverse issues such as taxation, work permits and customs.

  • Internship Trainee at IRASEC (Institut de Recherche sur l'Asie du Sud-Est Contemporaine)
    2003 - 2003 · Less than a year

    - Designed a database of all French public institutions to promote publications from IRASEC. - Designed a database of publications produced by non-profit organizations in Thailand and worked with IRASEC to promote them. - Helped organise events and conventions for IRASEC.