Munich, Bavaria, Germany
With 15+ years in Organic Growth & Digital Product Strategy, I build the bridges between human behavior, complex enterprise technology, and modern AI Search. My expertise spans global SEO initiatives, enterprise architecture, and preparing organizations for the generative AI era, from luxury e-commerce (Mytheresa, 8 languages) to automotive platforms (AutoScout24) to Germany's largest EdTech university (IU). Moving beyond traditional search metrics, I design content and entity architectures optimized for genuine Information Gain. I partner with executive teams to turn generative AI disruption into actionable, future-proof strategy, prioritizing sustainable platform stability over reactive trend-chasing. I thrive where strategic ownership meets real architectural depth: building, rebuilding, and scaling high-performing search organizations and AI visibility infrastructure.
● Department Build-Up & Agile Leadership: Established the "Organic & AI Search" department from the ground up. Successfully rolled out a cross-functional agile Jira governance and delivered execution-ready strategic blueprints alongside a comprehensive roadmap for long-term team enablement. ● Platform Strategy & Technical SEO: Led the core requirements engineering and rigorous SEO QA for a critical global enterprise website rewrite. Successfully resolved major technical roadblocks under extreme time pressure, including critical JavaScript rendering and indexation bottlenecks. ● Multi-Domain Architecture & Entity Management: Architected and handed over a comprehensive multi-domain consolidation strategy across several core brands. Developed an execution-ready global JSON-LD and Knowledge Graph architecture to map brand entities and ensure semantic clarity for Large Language Models (LLMs). ● AI Search Readiness & Content Pipeline: Developed an end-to-end content architecture ("Knowledge Harvesting") optimized for high 'Information Gain' against real user intents. Launched and operationalized a proprietary "AI Prompt Tracking" methodology to continuously measure LLM visibility. ● Strategic Stakeholder & Vendor Management: Acted as a strategic advisor to global C-Level executives, navigating generative AI hype to establish a data-driven "Focus over FOMO" governance. Recalibrated external vendor strategies to align with sustainable, long-term platform architecture and stability.
● Founder & Strategic Alignment: Establish and lead a consulting practice focused on Organic Growth Strategy and AI Search Readiness for managers and executives. ● Service & Product Development: Develop a structured service portfolio and deliver actionable insights to clients, focusing on sustainable growth and efficiency. ● Executive Guidance: Provide strategic guidance, hands-on sparring, and remove technical and process bottlenecks for client organizations.
● Strategic Product Leadership: Drove the proactive development of new SEO products and services, focused squarely on the opportunities and challenges of AI ● Sales & Business Development: Established close collaboration with Sales to identify and exploit new business opportunities and supported tailored client pitches. ● Team Leadership: Led and motivated the team to achieve excellent performance through clear direction, knowledge transfer, and a high-value leadership style.
● Global E-Commerce Leadership: Directed the strategic SEO vision and technical roadmap for the international team across eight languages in the high-end luxury e-commerce segment. ● Organizational Development: Responsible for the disciplinary and professional development of the international SEO organization ● Strategic Steering: Managed the technical SEO agenda, supervising project management, and driving strategic SEO alignment across various global initiatives.
● Product SEO Projects: Drove dedicated SEO strategy for key digital product initiatives, including Auto Subscription (Auto-Abo) and the Auto-Catalog project. ● Technical & On-Page Focus: Executed strategic On-Page and Technical SEO initiatives to improve site performance and search visibility.