Greater Sydney Area
Experience in every major aspect of marketing creativity, including brand, digital, customer experience, direct and retail, leading many of Australia’s leading brands, including Commonwealth Bank, Google, Telstra, Optus, NRMA, Macquarie and Samsung, among many others. Contributed to agencies and projects that have won almost 250 awards globally, including Gold and Titanium Lions at Cannes, Yellow Pencils at D&AD, Gold at One Show and One Show Interactive, Grand Clios, multiple Golds and Grand Prix at Spikes Asia, Grand Prix for Australian Agency of the Year, Innovation Agency of the Year, Asia-Pacific Agency of the Year, Digital Campaign of the Year, Direct Campaign of the Year, Media Campaign of the Year, Best Media & Marketing Innovation, the WARC Prize for Innovation, and FWA Global Website of the Year (the first and only in Australia’s history). In my time at GHO, won Best Use of Sponsorship, Best Ad Campaign Championing Equality, Employer of the Year and finalist for Independent Agency of the Year. Have judged many times on Mobile, Direct, Digital and Innovation juries, including Chair of Judges for Digital at AWARD, Chair of Judges for Digital and Direct at AC&E, and judge for Digital, Digital Craft and Mobile at Spikes Asia and twice at AdFest. Strong interest in innovation for impact, having mentored for two accelerators: Remarkable, for early-stage startups creating technology to positively impact life for people with disability; and EnergyLab, ANZ’s largest climate tech accelerator. Have also completed the Remarkable Design-a-thon on design to improve the experience of people with disability; and have a Grad Cert in Environmental Education from Macquarie Uni. Have spoken at Spikes Asia, Ad:tech, Spark Festival and Google, and twice gave the digital lecture at AWARD School, which was voted by students as the most interesting and informative of the entire course. Have completed Marketing Week's MiniMBAs in Brand and in Marketing, finishing in the top 10% of students; as well as Section 4’s Brand and Strategy sprints and Hyper Island’s Digital Transformation Program, among many others.
Equity partner and creative leader for independent agency, GHO Sydney. - Best Use of User Experience, Mumbrella Awards 2022 - Top 10 Small Agencies of the Year, Campaign Brief 2022 - Employer of the Year, AdNews Awards 2021 - Best Use of Sponsorship, B&T Awards 2020 - Best Ad Campaign Championing Equality, B&T Women in Media Awards 2020
An amazing opportunity to get hands on into strategy, brand experience and user experience. Wide range of projects covering usability testing, stakeholder and user interviews, research, brand strategy and design sprints.
Group Creative Director for Sydney office, working across a range of clients. - Top 10, World's Most Awarded Campaigns for Creativity, WARC 2020 - Grand Prix and 2 Gold Spikes, Mobile, Mobile Apps, Spikes Asia 2019 - Gold, Digital/Mobile - Apps, Clio Awards - Best Media & Marketing Innovation, AFR Most Innovative Companies Awards - Mumbrella Award for Data-Driven Marketing - 2 x Silver Lions, Data-Driven Consumer Product, Brand-led Mobile Apps, Cannes Lions - Gold, Applications, One Show
Joint creative leader for the fledgling Sydney office of one of the world's leading digital agencies. - Asia-Pacific Digital Agency of the Year, AdFest Asia, 2018 - Gold, Design/Motion & Digital Design, AdFest Asia, 2018 - Gold, Digital - Animation/Motion Graphics, London International Awards, 2018 - Grand Prix, Digital Craft: Video/Moving Image, Spikes Asia 2018 - Gold, Music: Excellence in Brand/Music Sponsorship or Partnership, Spikes Asia 2018 - Gold - Digital Craft: Form: Image; Sound; Aesthetic: Overall Aesthetic Design - Gold - Digital Craft: Form: Image; Sound; Aesthetic: Video / Moving Image - Yellow Pencil - Animation & Illustration for Websites & Digital Design, D&AD - Wood Pencil - Graphic Design / Digital & Mobile, D&AD - Gold, Craft in Advertising: Film, Film - Best Use and/or Arrangement of Existing Music - Gold, Design, Entertainment Design - Media Campaign of the Year, AdNews Awards, 2017 - FWA of the Year 2016 - FWA People’s Choice Award 2016 - #7 Agency Worldwide + 2 Golds, Midas Awards 2016