Paul Wilson

Founder @ Consultico | Strategy-led marketing for growing UK businesses

Glasgow, Scotland, United Kingdom

About

We help B2C businesses rethink marketing with our brand-first, Think-First Marketing™. A bad marketing campaign can cost you thousands of pounds, generate literal tons of CO2, and impact your brand image and growth potential. Transform your marketing strategies in 30 days, and see +15–30% monthly revenue and lower CAC via better targeting & offers. Consultico is student-led by design. For every one hire, we average more than 200 applications. The job market is saturated, making 'industry experience' a distant dream for students and graduates across the UK. We bring together ambitious students with digital marketing to produce work that’s both creative and current. Working with real businesses to create a real impact creates fantastic graduate portfolios. We're aiming to help students across the UK get paid and volunteer opportunities with companies and initiatives. We're your professional partner in digital marketing, but we focus on "wasting less". Every digital marketing campaign that companies run causes 50 Kilograms of CO2 for every £1000 spent. Running a campaign that doesn't get you business doesn't just waste money - it actually has a serious carbon footprint too! It's our collective responsibility to waste less, and our team at Consultico try to live this, using a 'think-first' approach to marketing, eliminating the guesswork. Send me a message today if you'd like to know more! What sets us apart is the blend of fresh thinking with professional, quality-controlled outcomes: AI-enabled research and automation speed up insight-gathering, while human strategy and testing turn those insights into sustainable growth. We use our proven system to ensure that every recommendation actually leads to growth.

Experience

  • Founder at Consultico Ltd
    Feb 2024 - Present · 2 yrs 5 mos

    In February, I created Consultico Ltd. We provide marketing solutions, advocating for AI and software-driven solutions. Consultico is run by students, promoting their skills and building their professional networks. The focus of our enterprise is experience and building value for our clients. We're passionate about connection, and getting our team involved with as many Glasgow businesses as we can.

  • Enterprise (Glasgow, Scotland, United Kingdom)
    • Campus Brand Manager
      Aug 2023 - Aug 2024 · 1 yr 1 mo

      I am working through my university year as a Campus Brand Manager. I visit campuses around Scotland and attend career fairs, speak at events and arrange different university events for Enterprise.

    • Management Intern
      May 2023 - Nov 2023 · 7 mos

  • Customer Service Assistant at Tesco
    Aug 2021 - Aug 2022 · 1 yr 1 mo

  • Digital Marketing Intern at Blue Economy Agency
    Jun 2021 - Nov 2021 · 6 mos

    This was a chance to work with the Blue Economy Agency and learn about their work and their clients and start building up my international network. I ghostwrote multiple blog articles during this period which were edited and released, which helped improve my professional writing skills and taught me how to conduct interviews. It was an amazing experience where I got to work with Sandra and make connections with people working in Blue Economy businesses in places I would never have been able to otherwise.

  • Student at Robert Smyth Academy
    Aug 2019 - Nov 2021 · 2 yrs 4 mos