Dortmund, North Rhine-Westphalia, Germany
I am an international business leader who thrives on leading strategic market development initiatives across the Americas and Europe. With a strong business acumen and a growth mindset, I’ve successfully driven the global implementation of several impactful AgTech innovations, like robotic milking and vertical farming, in over 27 countries. My expertise covers sales, business development, R&D project management, P&L and budget management, product marketing, branding, and team leadership. I really enjoy leading, and working with multi-cultural, cross-functional teams. Having relocated internationally seven times, I’ve grown agile at navigating change and embracing ambiguity. I value cultural diversity and have experience dealing with different working styles. I am passionate about creating value for the end user and deploying profitable technologies that can challenge the status quo while supporting social progress and environmental sustainability. Thanks for reading until here. If you share similar interests, let's connect!
Cow monitoring technology.
Commercial scale hydroponic livestock feed production in controlled environment (vertical farming).
Global market segmentation and assortment review.
Market development and sales support for North and Latin America, overall business alignment with other Clusters, prioritization of all group R&D activities. Key responsibilities (no numbers for confidentiality reasons) - Plan the launch of innovation, coordinate launch preparation with other Clusters and agencies. - Manage the teams (about 50 people) in charge of solution management, sales support and marketing. - Co-create and Execute the business strategy across the markets in the Cluster. Key achievements/projects - Elevated and prioritized the specific market needs of the Americas at group level. - Implemented a launch structure to improve ROI of marketing investments. - Achieved the creation & execution of global launch campaigns for major new solutions.
Managed the business team, negotiated future product road maps with engineering. Key responsibilities - Manage the technical, training, market intelligence, marketing needs of the business segment (around M$150 worth of revenues). - Help prioritize R&D budget allocation to best serve market demands and targets. - Management of a team of 12 passionate individuals delivering world class market support.
Lead the marketing activities to support the business growth in the Canadian market. Key responsibilities - Management of the complete product portfolio (around M$30 worth of revenues). - Supervision of the product management team (8 people). - Execution of marketing and promotional activities with the sales channel and dealer network. Key achievements/projects - Successfully launched the first-generation of robotic milking systems with exemplary results inside the Group. - Lead and implemented the brand and corporate name change in time and against budget. - Increased sales and market shares (+ to 10%) in all core categories (capital goods and aftermarket).