Lausanne, Vaud, Switzerland
Senior International Sales & Business Development professional with more than 20 years of experience within leading luxury watch brands. Strong background in international sales, business development, wholesale distribution, account management, commercial development, and market expansion across Europe, Latin America, India, and South Africa. Throughout my career, I have worked closely with distributors, retailers, and business partners across multiple international markets, developing long-term relationships and supporting sustainable sales growth in highly competitive luxury environments. My experience includes wholesale management, partner management, client relationship management, negotiation, sales operations, and international business development. After starting my career in marketing and event management, I naturally evolved into international sales and commercial roles, where I spent more than 15 years developing distribution networks, managing key accounts, identifying new business opportunities, and supporting commercial performance across global markets. Recognized for my interpersonal skills, adaptability, and hands-on approach, I enjoy working in multicultural and fast-paced environments where relationship management, customer experience, teamwork, and commercial performance are key to success. I bring a pragmatic and operational mindset, combined with strong communication skills and a genuine passion for business development and international sales.
Leading and supporting wholesale distribution activities across several international markets for one of the most established names in the luxury watch industry. Responsible for developing business performance, strengthening distribution networks, and supporting long-term commercial growth in collaboration with distributors, retailers, and local market teams. Actively involved in international sales strategy, sales budget planning, retail network development, and distribution optimization, including openings, relocations, and closures of points of sale across global markets. Working closely with regional market managers to monitor commercial performance, define business priorities, and ensure alignment with the brand’s global objectives. Regularly representing the brand through international travel, client meetings, retail trainings, and industry events while maintaining a strong focus on relationship management, market development, and operational execution. • International Sales • Wholesale Distribution • Distribution Strategy • Business Development • Retail Network Development • Sales Budget Management • Key Account Management • International Market Development • Commercial Operations • Relationship Management
Supported the international development and positioning of the brand through a combination of sales, operations, and business coordination activities. Worked closely with suppliers, external partners, communication agencies, and stakeholders to support both commercial growth and brand development initiatives. Involved in wholesale distribution management, product coordination, and operational follow-up while contributing to the implementation of the brand’s commercial and marketing strategy. Participated in the redesign of the corporate website, including the integration of an online sales platform, and represented the brand during international watch fairs, exhibitions, and industry events. This role also allowed me to further strengthen my understanding of watch development, brand positioning, and the operational challenges of an independent watch manufacturer operating in international markets. • International Sales • Wholesale Distribution • Brand Development • Business Operations • International Coordination
Supported wholesale distribution and sales activities across Spanish-speaking markets while acting as a key contact for distributors and retail partners. Managed day-to-day commercial follow-up, order coordination, sales administration, forecasting support, and customer relationship management within an international environment. Worked closely with international clients and internal departments to ensure smooth operations, efficient communication, and high service standards. This role combined operational coordination with commercial support activities, contributing to the development and follow-up of the brand’s distribution network across assigned markets. • International Sales Support • Distributor Management • Customer Relationship Management • Sales Operations • Commercial Coordination
Managed commercial activation and field operations projects for international clients across Switzerland, combining client relationship management, team coordination, and operational execution. Responsible for recruiting, training, and supervising field teams while ensuring the successful implementation of sales and marketing campaigns. Worked closely with clients and internal stakeholders to coordinate logistics, monitor project performance, and maintain high service standards in fast-paced commercial environments. This experience further strengthened my operational mindset, adaptability, and ability to manage multiple projects and teams simultaneously. • Client Relationship Management • Team Management • Commercial Operations • Project Coordination • Field Sales Management
Managed wholesale distribution and commercial operations for one of the leading brands in the luxury watch industry within the Spanish market. Worked closely with retailers, distributors, and business partners to support brand positioning, commercial performance, and network development in a highly demanding luxury environment. • International Sales • Wholesale Distribution • Business Development • Key Account Management • Commercial Operations
Coordinated international events (up to 900 guests), sponsorship activities, product launches, and VIP hospitality programs in collaboration with multiple departments and international partners. Contributed to strengthening brand visibility and customer experience through premium international events and activations. • Event Management • International Coordination • Brand Activation • Relationship Management • Cross-Functional Collaboration