Lausanne, Vaud, Switzerland
Forte expérience en Digital Marketing
Digital Marketing Manager at Breguet, I drive the brand’s global digital strategy with a strong focus on performance, brand elevation, and scalability. I lead a digital team and oversee the full ecosystem, including website, social media, and analytics. I coordinate the continuous evolution of Breguet’s website, aligning user experience, business objectives, and brand positioning across markets. I own the end-to-end production of digital assets at a global level, structuring workflows from creative concept to final delivery. I also supervise international content productions and photoshoots, ensuring consistency, quality, and alignment with the brand’s creative direction. I have built and deployed key enablers of digital transformation, including a PIM and DAM ecosystem and advanced analytics capabilities, enabling better asset governance, performance tracking, and data-driven decision-making across markets. I have also contributed to the delivery of strategic platforms such as CRM and international warranty systems, strengthening Breguet’s global digital infrastructure. Combining strategic leadership, creative direction, and strong digital expertise, I drive impactful initiatives that enhance brand desirability and support long-term growth.
As President of Nyoncore Association, I oversee overall management of the organization, coordinate the annual festival, and handle the creation and maintenance of our website and online store. I manage daily operations, ensuring smooth execution of our annual festival including planning, logistics, and promotion, while developing and maintaining an effective digital platform for our community and products.
As an Expert for the final exams in computer science for 11th-grade students, I had the privilege of contributing to the assessment process. My role involved evaluating students' knowledge and skills in various aspects of computer science, ensuring the exams were rigorous and fair. It was a rewarding experience to support the educational journey of young minds and uphold standards in computer science education.
As President of the Fête de la Musique Association in Nyon, I had the honor of chairing the committee and implementing key development strategies. I oversaw the programming management, ensuring each event reflected our commitment to artistic excellence and accessibility for all. Additionally, I led the creation and management of our website, enhancing our digital presence and outreach to a broader audience. It was a rewarding experience to contribute to promoting musical and cultural diversity in Nyon.
As an Account Manager, Project Manager & Digital Consultant at Webagentur.ch AG, I specialize in digital project development, with particular expertise in the Vaud-Valais market. My role involves working closely with our clients to understand their specific needs and deliver customized solutions that effectively meet their digital objectives. Passionate about technological innovation and committed to maximizing value for our partners, I continually strive to create innovative and high-performing digital strategies.