Toronto, Ontario, Canada
Accomplished senior executive with 20+ years of experience ranging across agency, publisher, ad tech, and client sides of the advertising and media industries. Proven track record of building and mentoring teams, driving revenue growth, nurturing high level relationships, and managing executive operations in dynamic growth and cutting edge market environments. Combining strategy, people, and creativity to achieve a common goal has long been a single philosophy that I apply to my work. Specialist in the shift towards marketing automation through the adoption of transformative digital technologies and strategies. Extensive industry segment portfolio breadth with particular focus in the Automotive, Retail, and Financial Services industry. Adept public speaker and oft panelist. Avid cyclists, skier, golfer, and self-described foodie.
- Active leader of the committee driving the agenda and conversation around the growth and adoption of programmatic media in Canada. - Executive committee member for the original design, organization, and execution of the IAB Canada's annual "X-Series" programmatic event.
- Senior Sales position identifying and implementing partnership agreements with strategic clients throughout North America. - Mentor and team lead to strategic partnership group. - Senior Executive team member and industry spokesperson. The Exchange Lab is One for All. One company connected to the world's largest programmatic digital media marketplace. The company’s unique multi-platform solution unifies all of the top demand side platforms (DSPs), marketing technologies and exchanges into a single touch-point that drives the highest level of efficiency for advertisers. The Exchange Lab is powered by Proteus, a creative and innovative trading platform which is integrated into the largest and most respected DSPs including; MediaMath, Turn, AppNexus and The Trade Desk. Founded in 2007, The Exchange Lab is a privately held company that serves more than 700 clients across 50 markets worldwide with offices in London, New York, San Francisco, Chicago, Dallas, Toronto, Singapore and Istanbul.
• Corporate management of Canadian Operations which saw dynamic growth curve of greater than 250% YoY revenue lift. • Member of Senior Executive team responsible for the strategic development of the global organization as a whole including development plan for US market entry. • Administration of team growth from 12 to 40 headcount including office relocation. • Management of P&L and international coordination with London head office. • Development and rollout of employee stock option program.
• Led the development of sales strategy, onboarding and deployment of the local market sales team, and drove brand awareness for the launch of the Canadian office of The Exchange Lab. • Exceeded initial year market plan by greater than 60% delivering partnerships with top advertisers in verticals of interest. • Guest Speaker, industry panelist, and corporate spokesperson for the growth and adoption of programmatic media in Canada in conjunction with industry associations.