Paris, Île-de-France, France
Experienced leader driving growth across Energy, Retail and Distribution sectors. I am specialized in accelerating commercial performance by aligning strategy, execution and customer value - particularly in complex, multi-market environments. With more than 20 years of experience across EAME and France within a leading global energy company, I have led business transformations, built high-performing multicultural teams, and delivered sustainable growth in fast-evolving markets. I bring a combination of strategic clarity, operational discipline, marketing expertise and hands-on leadership to turn ambition into measurable results, that show up in the way teams work and the way customer respond.
• Spearhead the Retail business strategy for France, focusing on Esso branded wholesalers • Manage P&L of the activity ensuring sustainable growth • Enhance consumer experience, implement innovative energy product solutions
Focus on developing and executing the Esso retail branded wholesaler business strategy for France. I managed the P&L to ensure sustainable growth and worked on enhancing consumer experiences through innovative energy solutions, all while maintaining adherence to Esso's brand standards.
• Elaborated the ‘Esso' Brand strategy and end-consumer experience for Esso Retail fuels business in EMEA countries (FRA, UK, GER, BNL, ITA, NOR, EGY) • Defined strategy to settle external Marketing service providers (MSP) for EMEA countries, being EAME Zone representant at Global level. From RFI, RFQ to contract setup. Successful and flawless implementation. • Piloted Esso Masterbrand initiatives such as *new site concepts for EMEA, *flagswitch process, *new visual identity, *new Masterbrand campaign with 'Esso Thoughtful Driving' • Managed and coordinated IAT (integrated Agency Team) BBDO in London - DDB, UM agencies for EAME. Defined and piloted regional budgets • Led the deployment of CX strategy in EMEA: defined KPIs, ran dedicated CX workshops at country level with a consumer-centric approach
Set overall business direction P&L for the French fuels business. Identified, prioritized areas for strategic study and led execution. • Defined a comprehensive 5-year Integrated Marketing Plan to align strategic priorities and enhance value creation on the overall fuels value chain - from crude, refining, logistics, midstream, trading, marketing to the various sales business channels (Retail, Commercial, Aviation, Asphalt, Specialties, LNG, Marine). • Implemented transition from business units to an integrated "fuels value chain" structure (from crude to end-consumers). • Orchestrated cross‑functional alignment among refining, trading, commercial, pricing, and supply teams to maximize margin delivery. • Developed strategic performance steering tools to support data-driven decision-making and profitability analytics.
• Managed category management activities for profitability, promotional planning, and product selection , planograms at Esso Retail c-stores in France. • Oversaw the Foodservice concept and partnership with BRIOCHE DORÉE, including contract management and commercial negotiations. Also in charge of contracts for DAUNAT prepacked sandwiches and SELECTA coffee dispenser. • Developed and implemented a new C-store concept for motorway sites, enhancing product and service offerings.
• Developed comprehensive sales monitoring and margin reports to support management and sales teams. • Spearheaded the implementation of the “On The Run” convenience store concept across Esso Retail networks in Spain and France. • Customized floor plans and planograms to enhance local market appeal, ensuring alignment with G-ROC operating systems.
• Managed retail operations for Esso gas stations across Paris North, Normandy, and Brittany. • Collaborated with dealers to enhance business performance in both forecourt and backcourt areas. • Developed strategic initiatives to drive growth and improve customer experience.
• Actively contributed to the redesign project of the Citroen brand image of automotive dealerships in partnership with architecture and marketing teams • Supported the coordination between the design department and field teams, responsible for competitive intelligence monitoring to support decision-making
• Conducted comprehensive market studies to evaluate the business potential for Benetton and Sisley eyewear brands in the Netherlands. • Led in-country field trips and consumer research to gather valuable insights. • Engaged with key industry actors through interviews to understand market dynamics.