Thierry Braunecker Becker

CEO- Managing Director-International-Transformation- Business Development- Commercial Excellence

Greater Paris Metropolitan Region

About

International CEO and senior executive with 30+ years of experience leading industrial, manufacturing, building materials, and B2B organizations across listed groups, family-owned companies, and private equity environments. Strong track record in General Management, P&L leadership, business transformation, commercial excellence, and international business development across Europe, North America, Latin America, Asia, the Middle East, and Africa. Experienced in leading complex multi-country operations and transforming traditional product-driven businesses into customer-centric, solution-led, and sustainable growth platforms. Recognized for delivering profitable growth, operational performance, commercial transformation, and organizational alignment in highly competitive and evolving international markets. Extensive expertise in: CEO / Managing Director leadership,Business transformation and turnaround management,Commercial strategy and sales excellence,Marketing transformation and brand positioning,International expansion and market development,Operational excellence and performance improvement,Customer-centric transformation,Sustainability and decarbonization strategies,Executive team leadership and organizational development,Digital transformation and CRM deployment. Throughout his career, has successfully led large international teams, accelerated EBITDA growth, managed complex transformation programs, improved customer experience, and supported long-term value creation through innovation, execution excellence, and strategic leadership. Combines strategic vision, strong execution capabilities, multicultural leadership, and a pragmatic approach to transformation and growth. Open to CEO, Managing Director, Group Executive, Business Unit President, or Senior Transformation Leadership opportunities in international industrial, infrastructure, energy transition, manufacturing, and technology-enabled environments. CEO,Managing Director,General Management,P&L Leadership,Business Transformation,Commercial Excellence,International Business Development,Sales Excellence,Operational Excellence,Industrial Manufacturing,B2B,Turnaround Management,EBITDA Growth,Customer-Centric Transformation,Sustainability,Decarbonization,Digital Transformation,Executive Leadership,Growth Strategy,Multi-Country Operations Happy to talk to you: +33642746044 @: [email protected]

Experience

  • Président at Upgrade SAS
    Jan 2015 - Present · 11 yrs 7 mos

    Our expertise relies on our capacity to listen and adapt ourselves to your challenges with customized answers in the following domains: - Boost companies' topline through business efficiency with focus on sales and marketing. - Help CEOs to lead to transform and engage teams for changes with digitization.Transform to Perform. - Strong expertise in the building materials industry: Sustainability and energy transition as key drivers. - Advise Private Equity funds on business opportunities in the industry. Our customers are leaders in the b2b business in several industries with famous brands like: BMI,SELUX,Lacroix City, Addevmaterials, Rubix, Nautitech, Bavaria,.....many thanks for their trust.

  • Group Head of Commercial Transformation at TITAN Cement Group
    May 2023 - Jan 2026 · 2 yrs 9 mos

    Titan Materials is a leading company in building materials in Europe, ME, US with 6000 employees, revenues 3billion€ in 2025 with record year in results. As the Group Head of Commercial Transformation I Led Titan Cement’s transformation from a traditional cement producer into a provider of decarbonized building and urban infrastructure solutions, strengthening the company’s positioning around sustainability and CO₂ reduction through the EVERGREEN commercial transformation program. I built the Marketing function from the ground up while redefining the company’s purpose, values, and future-ready brand identity, including a new corporate logo and product brand architecture. I designed and launched a 56-initiatives commercial roadmap targeting €100M additional EBITDA within four years and upskilled more than 200 commercial employees in consultative and AI-powered solution selling by 2025.

  • CEO at SOPREMA France
    Nov 2020 - Jan 2022 · 1 yr 3 mos

    Soprema is a Global leader of roofing solutions with 9000 employees, revenues 4,82 billion € in 2022 As the CEO of Soprema Industries France I am responsible for a 500 Mio€ P&L with700 employees. (corporate officer) I aligned EXCOM and teams around a shared post-COVID transformation strategy focused on CO₂ reduction thanks to our solutions offering bringing rapid commercial wins, and resilience during disruptive pricing periods through the “Together Plan.” I accelerated the shift from commodity sales to solution-led growth with innovative bio-based construction products, while significantly enhancing customer service levels. We delivered +35% top-line growth, achieved record-high employee engagement, and successfully deployed a new CRM platform within 8 months

  • CCO Lighting Solutions ELAMEA.EVP at OSRAM
    Jun 2016 - Dec 2018 · 2 yrs 7 mos

    OSRAM is a global provider of digital lighting solutions with 24000 employees worldwide, revenues 4,1 billion€ in 2017. AS the CCO Europe, MEA, Latam and EVP BU Lighting solutions I am responsible for a 300M€ P&L with 700 employees. I led the international "right sizing" of the organization around a customer-focused and digitally driven new business model. I implemented restructuring programs in sales, customer satisfaction, and lean operations to improve efficiency and execution focusing on delivering profitable growth to prepare the BU to be sold to third. I enhanced sales performance through team's engagemenrt, CRM digitalization and process excellence while maintaining revenue stability. We successfully optimized operations and achieved breakeven in Q1 enabling the carve out of LEDVANCE and the sustainability of SITECO

  • Deputy CEO/member of the board at Onduline Group - Paris
    Jan 2012 - Apr 2015 · 3 yrs 4 mos

    Onduline is the international leader of lightweight roofing systems with 1600 employees, 320M€ sales in 2013 (company under LBO) As theDeputy CEO and EVP Commercial, (member of the Directorate) I held full P&L responsibility for a €230M international business across Europe, Eurasia, LATAM, North America, Asia, and Africa. I led global Sales, Strategy, Marketing, Innovation, Transformation, and International Business Development initiatives. I played a key role in preparing due diligence processes for an LBO as a member of the Directorate team. I accelerated growth in emerging markets, successfully offsetting stagnation in mature regions. We delivered sustained financial performance with revenue growth (+1.1% FY10–13) and record EBITDA levels of 16–17% over the period.