Geneva, Geneva, Switzerland
Development Marketing Intern for KENZO PARFUMS - Kenzo World & prospective projects : - Handled worldwide visuals creation of Kenzo World Power EDT - Developed in-store activities for the launch of Kenzo World Power EDT - Written the 360 marketing plan for the launch of Kenzo World Power EDT - Worked on prospective projects (moodboards, claims, perfumer brief, competitor monitoring) - Dealt with operational tasks (quotes, mock-ups)
Strategic Marketing Western Europe for GARNIER Haircare (Ultra Doux & Fruits) and Hair Coloring: - Followed up GARNIER performance in Western Europe for Haircare and Hair Coloring categories (Nielsen panels) - Analyzed new launches at a global level and by country - Followed up Media Plans (TV, Digital, Social Media) - Prepared new launch plans in cooperation with Development Marketing and Operational Marketing - Ensured the GARNIER marketing strategy coherence in Western Europe