Charlotte Metro
With over 25 years of leadership experience, I have an extensive background in marketing, customer experience, strategic planning, and enterprise transformation initiatives. My latest role as Head of Corporate Services at Octapharma Plasma, I led shared services for a $1.4 billion pharmaceutical organization with a workforce of 5,500 team members. I’ve held marketing leadership roles in B2C and B2B industries ranging from startup to Fortune 100. My strengths are marketing and brand strategy driven by data, improving marketing ROI through disciplined performance marketing optimization practices, and responsive marketing operations. I have a long history of building high performing teams and developing talent. I believe tight integration, collaboration, and transparency with lines of business is essential to success. Marketing & Brand Strategy Digital Marketing Performance Marketing / Omni Channel Marketing Marketing Operations Paid Media Sales Enablement / ABM Field Marketing Customer Experience Data Analytics Marketing Research & VOC Marketing Automation Product Launch / Go-to-Market Plans Contact Center (Sales and Service)
Lead shared corporate services for a $1.4B pharmaceutical company with over 6,500 employees: Marketing, HR, Training & Development, Leadership Development, and Recruiting.
Lead digital strategy and operations for a top 20 asset management firm. Responsible for the global website platform and compliance supporting more than 20 countries. Accountabilities include regulatory and content publishing, website promotion, user experience, digital analytics, email marketing and platform enhancements.
Led marketing strategy for the Direct Investor Services line of business. DIS delivers advisory services and retail products through both a centralized advisory team and digital self-service. Accountabilities include: DIS marketing strategy, digital marketing/media, sales forecasts, brand management, sales support, client experience (including digital), content marketing and performance measurement.
Lead marketing strategy and program execution for TIAA's Individual Financial Services, which include: banking, life insurance, brokerage, IRA, managed accounts, 529 and Advice.
Led the strategy, implementation and integration of digital marketing, email, direct mail and in-store advertising for 3,300 financial centers. Accountable for channel strategy, campaign execution, channel optimization, vendor selection and management of message/offer coordination across customer touch points. These channels combined for over 17 billion impressions annually.
Led marketing and sales operations for Red Ventures portfolio of businesses. Grew DirectStarTV to the #1 online retailer for DIRECTV in less than two years. Led development of the integrated sales and marketing platform supporting all Red Ventures businesses: websites, CRM, desktop apps, call center telephony, and performance dashboards.