Greater Boston
I didn’t enter marketing through a formal program. I built my career inside the social feeds. I was the first social hire at five different companies, each time starting from zero. No brand guidelines. No playbooks. Just business goals, a blank calendar, and me figuring it out as I went. Working that way taught me how to move fast without being careless. I could spot patterns before there was data, and I was able to make things resonate, especially when no one’s handed you the language yet. Everything I know, I had to teach myself. And that scrappiness shape my approach. It’s what made me enthusiastic about startups. Now, I’m a Head of Marketing. But I still operate like a practitioner. I still believe that good marketing is earned, not manufactured. And I still wrestle with what it means to do this work well—in a profession that rewards speed, but rarely stops to ask what we’re building long-term. I care a lot about trust. I care about storytelling with a spine. And I really, deeply, truly care about helping social and brand teams feel like they’re doing work that matters...not just content that performs. You won’t find playbook jargon or polished frameworks here. I write openly (and often) about the realities of leading marketing in my newsletter, TheseChapters. It’s a space for people who are figuring out the tension between growth and integrity, especially those who, like me, didn’t get here by playing it safe. If you’ve ever felt like the job was both wildly creative and quietly existential then you're my kinda people. Let's connect!
Slate exists because social teams have always had to make do with scraps—hacking together tools built for other industries, and never quite tailored to the pace and polish expected of them. The goal is to give those teams something better which is a software designed specifically for how social actually works.
Joined Plot as its first and only marketer and built the marketing function from zero. Owned positioning, narrative, demand generation, content, launches, partnerships, lifecycle, and community end-to-end. Helped drive early revenue growth entirely through organic channels, without paid media or agency support.
Joined OpenPhone at Series A->B as the company’s first social and community hire. Built the social and community function from the ground up within a fast-moving startup environment, partnering closely with Brand, Content, and Product Marketing. Focused on establishing voice, scaling distribution, and turning social into a meaningful growth and community channel. Impact: ∙ Scaled LinkedIn following 400%+ from an early base ∙ Launched TikTok and drove early traction and engagement ∙ Established social support and escalation workflows with CX ∙ Led high-visibility brand moments, campaigns, and launches
Brought in to rethink PandaDoc’s social strategy during a high-growth phase. Redesigned content, distribution, and audience strategy to shift social from maintenance to momentum. In six months, materially accelerated audience growth and engagement across LinkedIn and Instagram. Impact: ∙ Scaled LinkedIn from ~18K to 58K followers (+225%) ∙ Drove sustained engagement growth across core channels ∙ Established a more opinionated, distribution-first approach to social
The first Social Media Manager at Diesel Direct, I didn't just manage social channels — I redefined them. As one-half of an agile two-member marketing team serving a workforce of 600, the weight of brand amplification and digital resonance rested heavily on our shoulders.
Brought on board as a consultant, I spearheaded the mission to address the driver shortage challenge through a meticulously crafted social media strategy. With an all-encompassing approach, I architected and fine-tuned campaigns aimed at boosting brand visibility and driving recruitment across pivotal platforms: LinkedIn, Facebook, and Instagram. Achievements: Social Growth in 6 months: - Instagram: + 3260% - Facebook: + 107% Strategic Initiatives: - Led the recruitment video campaign from inception to analysis, ensuring brand alignment and resonance. - Developed a comprehensive application tracker system, enhancing recruitment streamlining. - As a key member (1 of 4) on the company's website overhaul squad for the brand refresh project, played an instrumental role in orchestrating brand photography, fortifying Diesel Direct's visual identity.