Theresa Lee

Product Marketing at Moveworks from ServiceNow

United States

About

I’m a creative and versatile product marketer with 7+ years of experience in business storytelling and go-to-market expertise. I have experience in marketing to both horizontal and vertical audiences with multiple personas, software and hardware product launches, messaging and positioning, full-funnel integrated campaigns, and more. My strengths include cross-functional collaboration, strong communication, and a detail-oriented mindset.

Experience

  • Product Marketing Manager at Moveworks
    Jul 2024 - Present · 2 yrs 1 mo

    Moveworks is the copilot platform for automating employee support, empowering our customer’s workforce to converse with all of their business systems through natural language. Powered by the world’s most advanced LLMs and our proprietary MoveLM models, our copilot enables users to search information, automate tasks, and create content with generative AI.

  • Product Marketing Manager - Audience at Front
    May 2021 - Mar 2024 · 2 yrs 11 mos

    - Led, designed and launched Front's customer awards program - Worked on integrated marketing campaigns - Launched Front's Support Report page (www.front.com/support-report) - Developed go-to-market playbooks for Front's focus industries - Built industry product demos

  • Product Marketing Manager at Juniper Networks
    Aug 2016 - Apr 2021 · 4 yrs 9 mos

    - Managed over 10 product launches in the enterprise networking portfolio - Launched Juniper's "AI-Driven Campus" messaging with the acquisition of Mist Systems. - Executed the GTM motion of Forrester & Gartner achievements - Developed a thought leadership campaign with AIOps