Spain
With a background in business and fashion management, I am thirsty for knowledge. Nerd and fascinated about fashion and luxury in all its forms, research, micro and macro trends, management, optimization, and details. Specialties: Marketing Campaign, Brand Management, Product Management, Luxury, Fashion and Beauty
• Monitored market trends and consumer preferences to support strategic planning and product focus across global markets. • Managed the planning and execution of global campaigns across digital, retail, social, and experiential channels. • Coordinated with local market teams to ensure global campaigns are adapted effectively to regional needs. • Assisted in developing brand guidelines and assets to ensure consistency across all customer touchpoints. • Analyzed brand performance metrics and campaign KPls, preparing reports and insights for internal stakeholders. • Collaborated with creative, media, digital, and PR teams, both internally and with external agencies. • Supported manage the global marketing calendar and asset production timelines.
• Master field project Veralab's haircare brand extension, conducting market analysis, brand positioning, product development, and the 4Ps, to enhance profitability, brand equity, and market penetration.
• Selected by Loro Piana to be one of a handful of people to join the Loro Piana Mentorship Program. • A 6-month professional mentoring run by Loro Piana & LVMH senior managers to support young professionals in developing their careers in fashion and luxury.
• Procurement purchasing leader commodity of aluminum and flat steel for stamping. • Market analysis, price negotiation, optimization, cost reductions, risk indentification, and maximize opportunities according the regional strategy. • Monitored turnover and budget situation of Renault and Nissan Brazil. • Request for proposal and quotation, and prepared purchase order, updated orders into the internal system, SAP and Tableau. • Product development with all the interfaces involved. • Collaborated with the production quality control team to establish and maintain rigorous standards for material quality.
• Supported raw material team in non-metallic scrap negotiation and sale (improved €300K+), and implemented circular economy initiatives. • Assisted in developing purchasing guidelines and processes, inputting orders into internal systems and SAP. • Developed sales presentations and assortment information, reporting improvements to headquarters in France and Japan.
• Supported in the creation of market trends analysis and performance reports on a weekly basis. • Constructed seasonal competitive analysis to identify new product and pricing opportunities. • Assisted purchasing managers in preparing materials for executive meetings. • Set up tools for buyers including line sheets, price lists, and supplier contract updates (8 buyers and 20+ suppliers in total).