Clearwater, Florida, United States
High-output strategic marketing programs leader with 10+ years of B2B technology experience owning partner-led programs, co-marketing campaigns, regional events, webinars, content initiatives, and pipeline-focused demand motions. Proven ability to translate marketing strategy into hands-on execution across strategic alliances, media-style partner programs, field activations, newsletters, targeted placements, executive roundtables, trainings, and partner events. Known for building senior stakeholder relationships, navigating partner communications, standardizing scalable processes, managing vendors and budgets, and partnering with Sales, Product Marketing, Creative, Demand Generation, and Marketing Ops to track KPIs, pipeline influence, engagement, ROI, and shared success metrics.
Own execution of strategic field and partner marketing programs for Gigamon, aligning event programming, regional priorities, target accounts, partner opportunities, pipeline goals, KPIs, shared success metrics, and revenue outcomes.
● Aligned partner marketing plans and recurring pipeline reviews with channel sales leaders to connect account engagement, communications, field execution, and revenue goals. ● Managed alliance marketing with Google and AWS, aligning joint value propositions, quarterly priorities, campaign briefs, co-marketing plans, and shared success metrics. ● Increased partner engagement by 15% through co-marketing plays, improved communications, and stronger partner sales enablement. ● Standardized go-to-market processes across launches, webinars, blogs, social campaigns, content reviews, field programs, approvals, and reporting to improve consistency and predictability. ● Managed MDF allocation and performance reporting across multi-channel campaigns spanning three cross-functional teams.
Key accomplishments include: ● Facilitated comprehensive operational strategy reviews with ten partnered firms, identifying critical focus areas that directly influenced achieving quarterly growth targets by 30% within the evaluation period. ● Recommended and implemented process changes that enhanced marketing strategies, resulting in a 25% increase in overall campaign efficiency and improved stakeholder engagement across multiple departments. ● Designed and developed innovative Client Services processes that strengthened client relationships; these initiatives led to a 40% increase in client satisfaction scores over six months. ● Led multiple projects focused on staff hiring and training; onboarded ten new team members while reducing training time by 20%, enhancing team productivity. ● Conducted discovery sessions to resolve ongoing financial reimbursement concerns for key alliance partners; achieved successful resolutions
Key accomplishments include: ● Drove collaborative efforts between design teams to create five high-impact marketing campaigns tailored for major partners, achieving significant market reach expansion within just one fiscal quarter. ● Controlled a $3M partner marketing budget with exceptional accuracy in monthly and quarterly financial reporting; evaluated key metrics to identify growth opportunities that maximized return on investment. ● Elevated performance metrics for an underperforming partner deal registration program, resulting in a remarkable 35% increase in registrations through innovative engagement strategies with internal stakeholders and external partners. ● Constructed and executed comprehensive program and project marketing plans that included ABM strategies and events aimed at increasing pipeline by 300%, achieving 140% of set revenue targets through ongoing leadership guidance. ● Orchestrated participation in key industry events such as VMworld and Women of the Channel; secured five premium sponsorships that substantially elevated brand visibility among target audiences.
Key accomplishments include: ● Designed and implemented customized marketing campaigns for national partners that generated a remarkable 110% growth in deal registrations and a significant 98% increase in dollars per registration. ● Orchestrated marketing strategies for ten key partners within a vast ecosystem of over 5,000 partners, leading to an impressive revenue boost of more than 50% during the campaign period. ● Championed the creation of a comprehensive content strategy that enhanced attendee engagement by approximately 30% during four major industry conferences through targeted materials and presentations. ● Directed high-profile industry events such as VMworld and The Channel Company's Spring XChange, truly increasing brand visibility and engaging over 2,000 attendees through effective promotional tactics. ● Streamlined budget allocation processes to ensure adherence to J-SOX compliance standards while conducting training programs on the new Market Development Funds (MDF) system to enhance partner collaboration.