Overland Park, Kansas, United States
Data‑driven product leader with experience owning multi‑million‑dollar portfolios, defining product strategy, driving lifecycle decisions, and partnering cross‑functionally across engineering, marketing, sales, and operations. Skilled in identifying customer needs, optimizing product performance, and delivering measurable business impact across B2B and B2C environments.
• Own the end-to-product strategy and roadmap for the Furniture, Seating, Lighting, and Office Accessories portfolios, driving $280M+ in annual revenue and shaping long-term category direction. • Define category priorities, roadmap themes, and success metrics; translate customer insights and market signals into product requirements and lifecycle decisions. •• Use sales, inventory, and behavioral data to identify product gaps and inefficiencies; lead SKU rationalization initiatives that improve inventory turns, reduce operational complexity, and strengthen portfolio performance. • Lead cross-functional execution across Engineering, Marketing, SEO, Retail Category Management, • Logistics, and Sales to deliver product launches, assortment updates, and performance improvements. • Manage vendor onboarding, product lifecycle planning, and alternate-SKU strategy to improve margin, mitigate supply risk, and ensure continuity across key product lines. • Build and deliver weekly product performance dashboards; synthesize insights for senior leadership to • inform roadmap decisions, investment priorities, and strategic tradeoffs. • Leverage AI tools while simultaneously training in house-AI systems to better learn categories. • Led cross-functional collaboration with sourcing and sales to generate accurate forecasts using historical data and customer insights, supporting effective purchasing decisions. • Worked with vendors to source missing SKUs to fill assortment gaps and sales requests.
• Owned a complex portfolio of 4,100 products across 29 categories, driving $12M+ in annual revenue and shaping long-term product strategy to improve profitability and customer value. • Led end-to-product lifecycle strategy by analyzing sales performance, customer insights, and market research to identify product gaps, prioritize enhancements, and retire underperforming SKUs. • Developed international B2B product strategies across multiple technologies, aligning roadmap decisions with customer needs, competitive dynamics, and emerging market trends. • Managed private-label programs for OEM partners, driving product adoption, strengthening partner relationships, and expanding long-term revenue opportunities. • Built go-to-market strategies and product positioning; created sales enablement materials to support launches and accelerate adoption across global markets. • Partnered with marketing agencies to deliver integrated campaigns that increased product visibility, supported revenue growth, and reinforced brand positioning. • Conducted trend forecasting and data mining to surface new product opportunities, inform roadmap prioritization, and guide investment decisions. • Lead and participate in Nazdar Outreach by organizing charity events and community initiatives. • Collaborated with sourcing and production teams to optimize inventory levels by aligning production schedules with demand forecasts. • In charge of list price, price increases/ decreases, and leading projects to reduce cost. • Developed Date-driven forecasts using historical sales data, customer insights, and market trends to guide inventory and production planning.
•Cross-Functional Workflow Management: Streamlined agency workflows, overseeing creative briefs, asset timelines, and client communications for travel-related accounts, ensuring efficient project execution. •Customer & Market Analysis: Conducted in-depth analysis and reporting on customer insights, market trends, social media trends, and competitive landscape to inform marketing strategies. •Competitive & Social Media Monitoring: Monitored and analyzed competitor spending and social media activities, contributing actionable insights to shape overall marketing strategy. •Budget Management: Managed client budgets, ensuring optimal allocation and utilization of funds to maximize ROI and campaign effectiveness. •Client & Brand Partnerships: Cultivated and maintained strong, long-term relationships between clients and brands, ensuring alignment and strategic growth. •Campaign Analytics & Reporting: Presented campaign performance data, highlighting key performance indicators (KPIs) to senior management and clients to drive informed decision-making. •Team Leadership & Onboarding: Mentored and onboarded new hires, providing guidance and support to ensure seamless integration into the team and business operations. •Brand Standards Management: Developed and maintained consistent brand standards, ensuring alignment across all marketing materials and client-facing assets.
• Customer service calls • Small account management • Customer prospecting • Customer reports and data management • Products assembly • Coordinate outgoing product shipments • Web analytics • Help to generate leads
• Manage Social media posts via Hootsuite • Track social media activity and analytics • Event Promotions • Contributing writer for monthly magazine • Database maintenance and update • Basic web updates in WordPress