Hong Kong SAR
I am an Assistant Professor of Marketing at the University of Hong Kong’s Business School. I study consumer behavior, with an emphasis on the social domain. My particular expertise is within the realm of shared consumption, solo and joint decision-making, choices for self and others, and how they affect consumer well-being. For more information, please visit: http://theresakwon.com
Instructor for Introduction to Marketing (Fall 2021, Summer 2022)
Research Assistant to Dr. Garriy Shteynberg, Group Attention and Behavior Lab, Department of Psychology
Department of Retail, Hospitality, and Tourism Management
Retail Category Management (RCS 425): Organized an industry collaborative project with Tractor Supply Company
– Research Assistant to Dr. Ho Jung Choo, Fashion Marketing Lab, Department of Textiles, Merchandising, and Fashion Design – Brain Korea 21 Plus (BK21+) Research Team
Brand: Diesel