Alexandria, Virginia, United States
Owns the development of monthly content calendars and digital ad copy across four to six projects. Plans content in various social media management tools, creates toolkits to promote client events and observances, creates monthly and quarterly performance reports to deliver to clients, and informs digital content strategy. Collaborates with key stakeholders from the client, paid media team, editorial team, and creative department to create deliverables that support the client’s strategic goals.
I worked with this publication to write an article that both fit my expertise, and served their audience valuable information.
-Promoted a webinar series by using Instagram analytics and creating a month-long marketing plan, which resulted in over and reached over 23,000 social media account. Also, I created a shareable PDF for -Webinar participants in Adobe InDesign -Supported social media by creating weekly analytics audits, writing post copy and selecting assets, conducting hashtag research to tap into various trends and markets boosting brand visibility, researching competitors’ pages, and scheduling monthly content -Participated in weekly progress calls for the “Black Economy” project, which addresses the structural reasons Black businesses are not sustainable -Created website copy for the "About" page