Austin, Texas, United States
I believe we're in a YOUman revolution where connection, service and impact matter more than leads, clout, and money. What is YOUmanize? YOUmanize is a Human Credibility Intelligence Platform that measures and optimizes how professionals are discovered, trusted, and chosen in AI systems and modern search. What do I do? I help business owners, execs, founders, and organizations leverage their Human Credibility so they become the trusted voice in their space. Through YOUmanize.ai and Standout Authority, we turn expertise into trust, visibility into opportunity, and content into real conversations without selling. How do you grow on LinkedIn and in AI search without selling? By showing up with clear authority, consistent visibility, and real human perspective. We build systems that strengthen your Human Credibility so you are more easily found, understood, and chosen across LinkedIn and AI-driven search experiences. What makes this different? We don't do hacks or chase algorithms. This is about aligning who you are with how you show up and building Human Credibility that compounds across platforms and AI systems over time. Who do I work with? Executives, founders, and corporate teams in B2B, tech, and professional services who want to stand out, build authority, and turn relationships into revenue through trust. Why does this work? Because people trust people, not brands. And now, AI systems prioritize Human Credibility signals. When you show up clearly and authentically, you don’t just reach people, you build Human Credibility that gets you recommended, remembered, and chosen. My background: I started in agency marketing at Walton Isaacson supporting brands like Unilever’s AXE, then earned my MBA from The University of Texas at Austin before leading partner marketing and social media for the Microsoft Partner Network. I also was a Brand Manager at Gartner, leading brand marketing for Software Advice. Those experiences taught me how to scale visibility. Today, I focus on building Human Credibility in a world shaped by AI. Receipts that matter: • Led social strategy at Microsoft Inspire, driving 1B+ impressions and earning a Speaker Excellence Award • Recognized as a LinkedIn Top Voice since 2024 • Featured in The Washington Post, KXAN, CBS, KLBJ Radio, and Branding Magazine • Co-host of the YOUmanize Your Brand podcast If you're ready to stop blending in and start building trust that scales, let’s connect.
I’ve spent years watching businesses invest heavily in visibility while quietly losing the one thing that actually drives decisions. Trust. At the same time, I’ve seen incredible leaders get overlooked because their digital presence didn’t reflect the depth of who they are. YOUmanize was built to change that. As CEO, I lead the business strategy, marketing, and operations behind a platform designed to help individuals and organizations understand how they’re perceived online and what’s actually driving trust in a digital-first world. YOUmanize measures credibility using real digital signals and translates that into a clear scoring system based on our proprietary Trust Signals. From there, Alice, our AI Credibility Advisor, helps users understand what’s working, what’s not, and how to strengthen their presence in a way that feels aligned, not forced. My focus is on: Business strategy and long-term vision Marketing and brand positioning Operational infrastructure and scalability Customer experience and adoption This isn’t about chasing attention. It’s about helping people show up in a way that builds real connection, real trust, and real opportunity. Because when trust is clear, everything moves faster.
Our mission is simple: help you grow your voice, earn real trust, and build lasting success without losing your soul. We believe that in the AI era, brand trust is the only currency that matters and growth without authenticity doesn’t last. Hosted by Joshua B. Lee (“The Dopamine Dealer of LinkedIn”) and Rachel B. Lee (The Branding Ladyboss), YOUmanize™ Your Brand delivers human-first marketing strategies, social media frameworks, brand storytelling, and emotional intelligence in leadership, parenting, and business. If you’re done chasing vanity metrics, subscribe now and tune in to the latest podcast episode now!
We live in a digital and social media first world and human connectivity is being lost. Building our personal brands is more important than ever before which means we must move away from mass marketing and lead gen to creating high quality human connections. At Standout Authority, we help C-level executives, business owners, entrepreneurs and job seekers create a strong personal brand, grow their influence and draw in amazing opportunities WITHOUT selling. ✓ Create a Strong Personal Brand People buy from other people and you are the brand. We’ll help you bring your personality to life authentically. ✓ Grow your influence and Attract the right connections You need to find the RIGHT connections and create quality content that fits your brand and business goals and grow your brand. ✓ Implement our Engagement Engine with Your Target Audience We take over your LinkedIn account and create customized messaging for your marketing funnel that draws massive conversions. ✓ Get Qualified Opportunities Having a ton of connections isn’t enough. Build your audience through engaging content and messaging that converts them into immediate opportunities. We offer: -Corporate training and Workshops - 1:1 Services including WERK Your Brand, Elite and Signature -Thought Leadership Exec Strategy Consulting -LinkedIn on demand and done with you training
I have a passion to connect with people and love being on stage. I've spoken on the power of your professional and company brands, personal branding, how to use social media to build your presence, how to create a strong brand that builds fans and advocates, LinkedIn strategy and more. Some of my speaking engagements include: John Assaraf's Business Growth Program, Amarillo Ad Fed, Velocity Women's Group, Social Media Week Austin 2018, 2019, 2020, Small Business Festival, Freecon, Best Practice Media, Saucony's Running Event marketing bootcamp, Together Digital and Microsoft Inspire 2017 and 2018 where I achieved a speaker excellence award.
I contribute to BrandingMag as an author around topics like personal branding, thought leadership, content marketing and more.
I worked with the President's Transformation and Strategy Office on the first ever 10 year strategic plan. We developed the communication and marketing strategy to deliver the 42+ key initiatives across the university...a major endeavor! I also support Texas MBA and MS students to find their voice and showcase their skills so that they can start a career that gives them joy and purpose. I advise students on exploring a new career direction, strategizing a plan to pursue a specific industry or functional interest, and utilizing resources like LinkedIn to network and build their personal brand. I'm also a Guest Lecturer at McCombs and the Moody School of Communication