San Francisco, California, United States
Strong creative isn’t the result of one great idea. It comes from clear thinking, high standards, and teams set up to do their best work. I build the conditions for that kind of work. As a creative leader, I focus on clarity, consistency, and craft in complex environments. I bring 20+ years of experience turning ambiguity into direction.
• Built and lead the Brand Creative team, responsible for how the brand shows up across marketing and owned channels • Brought structure and clarity to a fragmented creative process, improving consistency and quality across a high volume of work • Consolidated six external agencies into a single in-house team, saving $6M annually while maintaining full campaign output • Defined and reinforced creative standards to raise the bar in a fast-moving, cross-functional environment • Turn unclear briefs into focused direction teams can actually execute • Led the development and rollout of Affirm’s brand refresh, establishing a clearer and more consistent brand system