Belo Horizonte, Minas Gerais, Brazil
I started my career helping B2B companies improve their sales operations through consulting. Along the way, I realized that the projects I enjoyed the most weren't about implementing tools or designing processes—they were about understanding people's challenges and helping them achieve better business outcomes. That naturally led me to customer onboarding, product adoption, customer education, and ultimately to Customer Success. Over the last few years, I've had the opportunity to help hundreds of companies adopt new technologies, improve their commercial processes, and extract real value from platforms such as Apollo.io. More importantly, I've learned that software alone doesn't solve problems. Understanding the customer's context does. Today, what motivates me is working closely with customers, understanding their goals, identifying obstacles, and helping them succeed through thoughtful guidance, education, and continuous improvement. I'm continuos looking for opportunities to continue growing in Customer Success, where I can combine my background in consulting, sales, onboarding, and customer enablement while learning from experienced CS teams and contributing to meaningful customer outcomes.
Appointed as Apollo.io's exclusive official partner in Brazil, leading the company's inbound operation while helping customers successfully adopt the platform and achieve measurable business outcomes. Serving as the primary bridge between Apollo.io's global teams and the Brazilian market, I represented the Voice of Customer by bringing product feedback, market insights, and customer needs directly to Apollo's leadership. Key responsibilities & achievements - Led Apollo.io's inbound operation in Brazil, conducting 600+ product demonstrations and guiding customers from their first interaction through onboarding and product adoption. - Designed and led customer onboarding programs aligned with each customer's business goals, including kickoff meetings, success planning, onboarding roadmaps, user training, leadership enablement, and ongoing guidance. - Partnered with customers after implementation to drive product adoption, solve business challenges through the platform, identify high-impact features, support renewal conversations, and uncover expansion opportunities. - Worked alongside customers to understand their business objectives, monitor outcomes, and connect Apollo's capabilities to measurable commercial results. - Acted as the Voice of Customer for the Brazilian market by conducting user research, gathering structured feedback, identifying usability improvements, and collaborating directly with Apollo.io's Product and Partnership teams during weekly strategic meetings. - Contributed to Apollo.io's growth strategy in Brazil by sharing customer insights, product recommendations, adoption challenges, and localization opportunities with global leadership.
Helped establish Apollo.io's presence in Brazil by combining business development, customer onboarding, implementation consulting, and community education during the company's early expansion into the Brazilian market. Key responsibilities & achievements - Built Apollo.io's organic presence in Brazil through YouTube content, webinars, technical education, and community engagement, helping position the platform among Brazilian sales professionals. - Designed the company's implementation methodology used in consulting projects, creating structured onboarding processes, implementation roadmaps, customer enablement materials, and best practices focused on accelerating customer adoption. - Delivered implementation projects tailored to each customer's commercial process, leading kickoff meetings, user training, stakeholder alignment, implementation planning, and adoption support. - Worked closely with customers throughout implementation to align expectations, reduce adoption barriers, identify risks early, and help customers achieve successful outcomes with the platform. - Conducted continuous user research with Brazilian customers, translating product feedback, usability challenges, and local market needs into actionable insights shared with Apollo.io's Product team.
Founded Dupla de Vendas, a B2B commercial consulting firm specialized in helping digital-first companies build, optimize, and scale outbound sales operations. Led strategic consulting projects covering sales process design, GTM strategy, CRM implementation, sales enablement, customer onboarding, and operational excellence across dozens of Brazilian companies. Key responsibilities & achievements - Conducted in-depth commercial diagnostics to identify operational bottlenecks, prioritize initiatives, and build execution roadmaps aligned with each client's growth objectives. - Designed and implemented outbound sales processes, GTM strategies, playbooks, sales rituals, qualification frameworks, CRM structures, and cross-functional operating models connecting Sales, Marketing, Product, and Customer Success. - Acted as both consultant and hands-on operator, supporting clients through outbound prospecting, enterprise sales, implementation of commercial technologies (Apollo.io, HubSpot, Pipedrive, Reev and Meetime), and execution of strategic initiatives. - Worked directly with client leadership throughout implementation projects, facilitating training sessions, executive workshops, pipeline reviews, business reviews, one-on-one coaching, and continuous process improvements. - Helped customers maximize adoption of newly implemented tools by providing onboarding, enablement, process optimization, and continuous guidance focused on long-term operational success. Selected Results • Helped WIT Mídias grow Annual Recurring Revenue from R$120K to R$1.2M within 10 months. • Supported MOTIM's commercial operation redesign, contributing to ARR growth from R$6M to R$10M. • Built OPT Geosolutions' outbound engine from scratch, generating R$3M in revenue within the first year. • Supported ISMAC Cybersecurity's commercial validation, resulting in R$1.4M in closed revenue and R$12M in qualified pipeline in 10 months.
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