Los Angeles County, California, United States
Founder & ECD of The Miller Group | Connecting brands with consumers | WBENC-Certified | Goldman Sachs 10KSB Mid-size retailers and package goods companies often track clicks and conversions, but data rarely surfaces about the "why" behind the numbers, leaving brands optimizing campaigns for audiences they haven’t yet spoken to. Marketers also waste 30% to 60% of their marketing budgets due to internal strategies that lack consumer validation, according to a Harvard Business Review study. The Miller Group has a consumer intelligence tool that captures people’s unfiltered reactions, on video, to pressing marketing challenges brands wrestle with: messaging, pricing, product launches, customer service, AI, etc. We turn these interviews into a compelling boardroom ready 2–3 minute video that provides marketers with enough consumer intelligence to make the next right move. A social-ready version can also be edited to drive audience engagement across all platforms - quickly and cost effectively: https://shorturl.at/PouHt
When your brand has a real story but the market isn't hearing it, The Miller Group finds your unfair advantage, curates the right team to activate it, and delivers the kind of strategy and creative that makes your CFO believe in marketing again. Over the years, The Miller Group has generated outsize results for hundreds of challenger brands in the food and grocery industry, home goods and services, durable goods, financial services and non profit.
Consumers buy from companies they like and trust. Brand likability is a key factor in determining the success or failure of a company. Nike is a perfect example of a beloved and enduring brand. Who doesn't relate to the uplifting, energizing and motivating battle cry, ‘Just Do It’? I work with clients to ensure brand likability. For Goodwill Southern California, this included a major brand revitalization to attract upscale treasure hunters – 18 to 34 years old - including millennials, artists, socially responsible and environmentally engaged consumers. For RE/MAX Commercial, this translated into demonstrating how alike RE/MAX agents were with their entrepreneurial clients - hard-working, fearless, results oriented and independent. My current focus is working with clients whose products and services make a positive, enduring and sustainable difference to the planet.
Finding new and innovative solutions to vexing challenges is a thrill for me. Put me in front of any marketer in grocery, durable goods, CPG, financial services or non profit and I'll curate a team of savvy creatives, strategists and big thinkers to move the needle on your business.