Raleigh, North Carolina, United States
I’m a growth-focused executive with a career built at the intersection of media, revenue strategy, business development, and mission-driven leadership. My background includes leading high-performing teams, building brands, creating new revenue streams, and helping organizations grow through strategic vision paired with disciplined execution. I’ve held senior leadership roles with iHeartMedia, where I led market growth, revenue transformation, and profitability initiatives, including overseeing one of the strongest financial performances in market history. My experience spans broadcast media, digital advertising, sales leadership, political revenue strategy, and integrated marketing solutions. Today, I work with PBS North Carolina as a Strategic Growth Consultant, helping identify new revenue opportunities, optimize partnerships, modernize sales strategy, and build long-term growth plans for a trusted public media brand. I’m also the President/Chairman of The Lab Basketball, a nonprofit organization focused on youth development through sports. We’ve built a multi-team basketball brand centered on Joy, Character, and Development while expanding access, creating partnerships, and raising significant community support. What drives me most is helping organizations unlock potential—whether through smarter strategy, stronger teams, better storytelling, or meaningful community impact. I’m passionate about growth, leadership, innovation, and building things that matter.
Strategic Growth Consultant focused on identifying and executing new revenue opportunities across sponsorship, partnerships, and commercial growth channels. • Evaluated and redesigned revenue organizational structure to improve accountability, scalability, and market performance. • Developed go-to-market strategies for Corporate Partnerships to expand statewide sponsorship and underwriting revenue. • Built financial models and buy vs. build vs. outsource frameworks to guide executive decision-making. • Led market pricing and rate integrity analysis to align inventory value with current CPM/CPP market conditions. • Recommended CRM and analytics enhancements to improve pipeline visibility, forecasting, reporting, and leadership decision support. • Identified high-value prospect categories, strategic partners, and statewide business development opportunities. • Created long-range revenue growth strategies and multi-year planning models to support ambitious organizational goals. • Conducted internal stakeholder interviews to assess processes, uncover barriers, and improve cross-functional collaboration. • Delivered executive and board-ready recommendations focused on sustainable growth, operational efficiency, and revenue diversification.
President/Chairman and founder of a mission-driven nonprofit youth basketball organization focused on Joy | Character | Development. • Built a multi-team basketball brand led by ten person Board of Directors and coaching staff of 11, growing programming across multiple age groups and competitive levels. • Negotiated entry for all teams into the New Balance P32 / Jr P32 shoe circuit, elevating competition, visibility, and player opportunity. • Fostered partnership and coaching standards alignment with USA Basketball. • Worked with board to generate more than $100,000 in corporate fundraising and sponsorship support to expand access, programming, and organizational growth. • Applied analytics and performance data to improve player development, coaching decisions, and team strategy. • Established a values-based culture emphasizing player growth, accountability, family experience, and long-term development.