Greg Roth

Marketing Manager

Saratoga Springs, Utah, United States

About

As the Marketing Manager for SME Industries, I lead strategic branding and communications for one of the nation’s premier structural steel companies. I manage the marketing efforts for our entire portfolio—including SME Steel, CoreBrace, SME Logistics, DuraFuse Frames, and Southwest Steel—translating complex engineering into clear, compelling stories. My background in photography and video production plays a central role in how we showcase our work. From capturing the scale and precision of steel fabrication to producing cinematic project spotlights, I use visual media to highlight the strength, innovation, and craftsmanship behind every structure we touch. From website development to digital campaigns and recruitment marketing— I'm always aiming to connect audiences with the people and projects that define SME. Whether it’s building brand awareness or supporting business development, I focus on delivering cohesive, impactful messaging across every platform.

Experience

  • Marketing Manager at SME Industries
    Mar 2025 - Present · 1 yr 4 mos

  • Ebusiness Manager at Wheeler Power Systems
    Jan 2020 - Jan 2025 · 5 yrs 1 mo

  • Wheeler Machinery Co. (34 yrs 10 mos)
    • eBusiness Manager
      Apr 1990 - Jan 2025 · 34 yrs 10 mos

    • Digital Marketing Manager
      Jan 2020 - Oct 2024 · 4 yrs 10 mos

  • Areospace Propulsion at United States Air Force
    Jan 1988 - Feb 1992 · 4 yrs 2 mos