Dallas, Texas, United States
AI in your company shouldn't look like a science fair project 6 months later. I help enterprise executives at $100M+ companies bridge the gap between AI investment and real business outcomes — revenue growth, operational efficiency + effectiveness, and build AI experiences that actually work. "You've got to start with the human experience and work backwards to the technology." -Steve Jobs Most firms sell demos, software, or forward-deployed engineers. We design the experience first, then build the production-grade AI that makes it real and measurable. In 15+ years across Fortune 100 clients, I've seen the pattern: the demo works, the deployment doesn't. Not because the technology failed — because nobody mapped the human workflow, the edge cases, or the human resistance first. That's the problem we exist to solve. Here's what that looks like in practice: → We embed in your frontlines (think Undercover Boss, but with a strategy) to expose what's actually broken. → We design the target experience — every touchpoint, every handoff, every exception route. → We build and deploy the AI systems that make that experience reliable at enterprise scale. Clients see results across three areas: revenue growth from effective customer interactions, operational efficiency from smarter workflows, and employee adoption that actually sticks. If you're developing an AI strategy, looking for AI quick wins, evaluating an AI partner, or just got burned by your last partner — DM me. Takes 10 minutes to know if we're a fit.
Our Mission: To architect the future of human experience and drive it using the engine of technology. Experience is the differentiator, AI is the multiplier. We design signature moments grounded in behavioural insight and engineer the production-grade AI, data, and systems that make those moments reliable, measurable, and repeatable across the enterprise.
We are an independent global creative studio founded in London transforming the way we all live, work and move. From crafting inspiring visions, strategic directions, and mapping user journeys, to designing immersive physical, service, and digital experiences, we infuse every project with creativity and precision. Through prototypes, visualisation, and the art of compelling storytelling, we transform ideas into unforgettable, vibrant realities. We partner with some of the most innovative companies in the world, helping to build brand equity and foster loyalty with both customers and employees.
projekt202 was the leading digital experience and design consultancy that redefined how enterprise software was built by prioritizing the human element. Founded in 2003 and headquartered in Dallas, Texas, the firm established itself as a pioneer in experience-driven digital transformation, bridging the enormous gap between deep user understanding and complex systems engineering.