Peoria, Arizona, United States
I am a strategic digital leader with 15 years of experience architecting enterprise-wide analytics solutions that turn complex data into actionable business growth. Leveraging a Master of Science in Information Management (MSIM), I bridge the gap between complex data architecture and executive business strategy. My career is defined by leading high-stakes digital transformations, including the enterprise-wide migration of 100+ web and mobile assets to a HIPAA-compliant Quantum Metric framework. I specialize in breaking down departmental silos and have a proven track record of managing stakeholders across 12+ countries to align digital touchpoints into a unified global strategy. I am an expert in creating a 'single source of truth' that empowers cross-functional teams and executive leadership. By establishing 'Quarterly Data Connects' and Digital Performance Centers of Excellence, I have driven a 1,500% increase in active stakeholder data adoption and fostered a self-service culture across global business units. Beyond strategy, I bring deep technical authority in data privacy and governance, serving as the lead for enterprise OneTrust implementations and ensuring automated compliance with GDPR and CPRA protocols.
I lead the strategic transformation of Alcon’s digital analytics ecosystem, including the enterprise-wide migration of 100+ web and mobile assets to a HIPAA-compliant Quantum Metric framework. By standardizing global reporting across 12+ countries, I eliminated regional silos and increased active stakeholder data adoption by 1,500%. I am responsible for engineering robust compliance models for GDPR and CPRA while facilitating executive "Data Connect" sessions to align technical capabilities with business priorities. My work ensures a unified "single source of truth" that significantly reduces sprint planning overhead and accelerates the product development lifecycle.
I worked to build Alcon’s omni-channel analytics strategy to provide a comprehensive, 360-degree view of the customer journey across all digital touchpoints. As a strategic advisor to senior management, I established a Digital Performance Center of Excellence that standardized reporting methodologies for all global business units. I championed data democratization by removing departmental bottlenecks, enabling efficient self-service access to critical information for stakeholders company-wide. Additionally, I engineered the integration of diverse business data into the corporate data lake to facilitate advanced predictive performance analysis.
I drove global business intelligence strategy by implementing Tableau as Alcon’s primary BI solution, unlocking previously siloed data for executive stakeholders. I established a standardized KPI framework for all web properties, providing a consistent methodology for measuring global digital health performance. By in-sourcing agency reporting functions, I delivered significant cost savings and allowed strategic partners to focus on high-value initiatives. I also leveraged behavioral analysis and session replays to identify critical UX friction points, directly informing the prioritization of global product development projects.
I led the full-stack implementation and vendor management for a comprehensive analytics suite, including Adobe Analytics, Tealeaf, and Adobe Target. I established a cross-functional CRO program that utilized A/B and multivariate testing to optimize the customer journey and improve conversion rates. By synthesizing complex datasets, I provided executive stakeholders with deep-dive analyses that drove prioritized refinements across the digital ecosystem. I also modernized marketing attribution and enhanced operational visibility through the development of automated KPI dashboards and ecosystem health alerts.
I led and mentored a team of five web analysts, collaborating with cross-functional departments to architect and execute digital performance strategies for U-Haul’s primary web assets. Through bi-weekly strategy sessions with department directors, I translated complex web behavior into actionable insights and product roadmap priorities. I spearheaded a data-driven optimization program that secured stakeholder buy-in for critical A/B and multivariate testing. These initiatives successfully resolved user friction points and led to a projected $1 million revenue increase for the fiscal year.