New York, New York, United States
I am a media and content product strategist who drives audience growth and engagement for publishers. I work with media companies and content publishers to boost audience reach and engagement while supporting monetization goals. I am currently a Director of Product at The Associated Press. Throughout my career, I have led cross-functional newsroom, product, and consumer teams for international publishers. Previously, at NBC News Digital, I worked on publishing and streaming initiatives, commerce revenue, engagement experimentation, acquisition channels, and marketing technology for NBC News, MSNBC, and TODAY.com. Prior to NBC News, I was a senior director at The Atlantic, where I developed and executed consumer revenue acquisition and retention efforts, as well as off-platform distribution strategies. I have a background in audience development, digital analytics, content marketing, social media, and public relations. I hold a master's degree and a bachelor's degree in English from Tulane University, and I have certifications in Google Cloud Data Warehouse infrastructure, Google Analytics, and Product Management. I am passionate about creating innovative and impactful digital products that serve the needs and interests of diverse and loyal audiences.
Drives audience and consumer revenue growth through data collection, data modeling, and strategy execution for consumer engagement on APNews.com Oversees the implementation and management of marketing technology and data stack, including data warehouse, data management platform (DMP), and customer data platform (CDP) Partners with engineering teams to lead initiatives tied to first-party data collection and productization, including personalization, topic modeling, and AI tooling
Digital strategy consultant for media companies and publishers, specializing in audience development, direct-to-consumer subscription revenue, and product growth. Bryan's key expertise includes SEO, data analytics, subscription strategy, membership programs, social media distribution, newsletter management, marketing technology implementation, content insights, e-commerce, advertising yield, content monetization, event marketing, and performance marketing.
Audience Growth Led a cross-functional team of analysts, strategists, and managers to drive success of publishing and streaming initiatives for NBC News, MSNBC, and TODAY.com Commerce Revenue Steered audience development for publisher affiliate verticals through SEO and conversion-rate optimization Engagement Experimentation Managed audience experiments roadmap on homepages and article templates Acquisition Channels Partnered with product, analytics, insights, and editorial to build audience lifecycle journeys for newsletters and apps Marketing Technology Oversaw marketing technology stack used for cross-channel messaging for email, SMS, in-app notifications, and push alerts
Developed, executed, and analyzed consumer revenue acquisition efforts that support The Atlantic's subscription business Directed user onboarding tactics and loyalty-building retention work to increase subscriber engagement and customer lifetime value Coordinated cross-channel lifecycle marketing strategy, leveraging email, social media, and owned-and-operated messaging
Oversaw off-platform distribution strategies that result in both quality audience growth and reader-supported revenue Partnered with editorial, product, consumer revenue, and data to convey relevance to readers Championed cross-functional approach to audience development that incorporates goals of scale, loyalty, and sustainability, all while furthering The Atlantic’s brand, mission, and core principles
Directed audience development strategy to retain existing readers and reach prospective subscribers across desktop, mobile web, apps, and social platforms Managed A/B testing on multiple platforms to find innovative ways to drive engagement with New York Times journalism Collaborated with Product, Finance, and Editorial teams to identify new opportunities for revenue and reader loyalty