Orange, California, United States
Accomplished executive with over 25 years of experience in the areas of marketing, sales enablement, sales operations, and client care. Consistently supporting multiple teams and company objectives to exceed revenue targets, spanning a broad range of technologies and services. Demonstrated success of increasing overall business performance, specifically, growing revenue, profit, brand awareness, and customer satisfaction. Strong leadership and communication skills with a creative approach to solving complex business issues. Management style that fosters results-oriented teaming.
As Head of Marketing at TadHealth, I lead the company’s marketing strategy, brand development, demand generation, product marketing, customer lifecycle marketing, marketing operations, and communications efforts. I oversee a growing team responsible for creating awareness, driving adoption, supporting customer success, and accelerating growth across K-12, higher education, and healthcare markets. Working closely with executive leadership, product, policy, sales, and client success teams, I help shape the company’s go-to-market strategy and national expansion initiatives. My responsibilities span brand positioning, content strategy, thought leadership, public relations, customer advocacy, sales enablement, events, and market development. TadHealth is transforming how schools deliver and sustain student mental and behavioral health services. Through innovative technology and strategic partnerships with schools, health plans, and state agencies, we help create sustainable funding pathways that expand access to care for students. I am passionate about building high-performing marketing organizations, developing category-defining brands, and translating complex healthcare, education, and policy initiatives into clear, compelling stories that drive meaningful impact.
BMAC Creative is a full-service strategic creative design agency helping companies elevate their sales and marketing materials and branding.
Teaching Analysis of Contemporary Organizations course for the Masters in Music Industry Administration program at CSUN.
Leading the marketing for a sports-oriented content studio including branding, digital and social, sales enablement, and events.