London, England, United Kingdom
Amir is a seasoned technology and strategy leader with over 20 years of experience helping organisations leverage cloud, data, and AI to drive innovation and sustainable growth. As CEO of revx (formerly zsah), a London-based managed cloud, DevOps, data, and AI services company, he partners with enterprises across healthcare, life sciences, media, finance and energy to build secure, scalable, and intelligent technology ecosystems. Amir is also Chair and Co-Founder of the Data Trust Committee at UCLH, overseeing ethical data governance to enable AI-driven research. He serves as a Mentor on the NHS Innovation Accelerator, an Advisor on Digital Strategy and M&A, and is the Founder of Shooting Brake, an AI-powered auction platform transforming digital commerce through intelligent automation. Passionate about responsible data, AI and entrepreneurship, Amir actively supports startups and digital innovation initiatives worldwide. He remains committed to advancing technology that empowers people, organisations, and industries to achieve their full potential.
revx is a London-based, award-winning technology and AI services company, helping organisations innovate faster and operate smarter. We design and deliver AI-powered applications, cloud, DevOps, Data & Analytics, and Security solutions, enabling clients to focus on their core business while we handle complex technology challenges. As AI specialists, we don’t just advise — we build, implement, and scale AI solutions, partnering with organisations that want to harness artificial intelligence to drive real-world impact. Our outcome-driven, flexible approach ensures every solution is tailored to client goals, whether through fully managed services or targeted support to fill skill gaps. Vendor-neutral by design, we deploy the right platform for each client — from Azure, AWS, and Google Cloud to our own secure private cloud infrastructure. Trusted since 2002, revx empowers startups and global enterprises alike to deliver mission-critical systems and AI applications securely, efficiently, and at scale.
Amir is the Chair of the “Data Trust Committee” at University College London Hospitals (UCLH) which reviews patient data access requests for the purposes of accelerating research. Reviewing data, AI and machine learning ethics. All requests to access UCLH patient data for research must be approved by a panel of patients and staff called the Data Trust Committee (DTC). The committee is part of UCLH’s new system for processing data access applications. The system not only ensures patients and the public have a say in how data and AI is used but it also enables researchers to access data more efficiently and quickly than before. By providing a layer of ethics governance and a feedback mechanism to researchers, the DTC is helping UCLH become a world class research hospital. Our aim is to ensure that patient and public benefit is not only maintained, but constantly improved.
Since 2015, the NIA has played a pivotal role in helping innovations scale and delivering insights to the health and social care system. As a NIA Mentor I provide valuable guidance to our Fellows across a breadth of expertise and skills including digital, strategy, commercial and personal improvement.
SB brings car passion and the latest technologies together in a superlative platform that works for both small and large volumes. We have the world’s first auction platform that utilises advanced machine learning to tangibly improve the buying, bidding and selling experience. With mass, this will lead to increased sales due to relevance and higher exposure of the right vehicles to the right buyers. The SB search functions work like no other as they customise the search predictions to the user in real-time.
CoolHarbour is a specialist in Unified Communications and Collaboration technologies from Microsoft Lync and Avaya. Our services portfolio spans the entire life-cycle of a UC programme, covering strategic advice and business case justification, design to deployment, as well as user adoption and support. We enable our partners (service providers, system integrators, resellers) to deliver successful UC programmes for their customers. CoolHarbour is part of the zsah Technology Group that has been providing innovative IT Infrastructure, Cloud and Managed Services since 2002. Amir is a member of the Group’s Board of Directors.