Australia
I’m a Customer Experience (CX), Experience Management (XM), Digital and AI strategy leader with experience spanning enterprise consulting, customer transformation, digital strategy and commercial growth across Asia Pacific and Japan. At Qualtrics, I partner with enterprise organisations to help redesign customer experience operating models, accelerate AI adoption, mature experience management capabilities and connect CX initiatives to measurable business outcomes. My work has focused on helping organisations move beyond standalone programs toward scalable, enterprise-wide transformation strategies. Over the past several years, I’ve worked across a range of strategic leadership and consulting roles including XM Strategy, CX leadership, digital solutions strategy and enterprise transformation. This has included supporting complex enterprise opportunities, executive stakeholder engagement, strategic account growth, customer journey transformation, value realisation initiatives and regional enablement programs across APJ. Alongside client and strategy work, i've presented and keynote-spoken at more than 15 conferences and industry events globally, sharing perspectives on CX transformation, AI and Experience Management. Prior to Qualtrics, I worked within EY’s Customer & Strategy practice, advising organisations on customer experience transformation, digital optimisation and performance improvement. Earlier in my career, I held digital strategy, customer experience and commercial roles across Westfield and Optus. I’m particularly passionate about the intersection of AI, customer experience and commercial strategy — specifically how organisations can operationalise experience management to drive measurable business impact, customer loyalty and long-term growth. Outside of client work, I regularly contribute to thought leadership, executive workshops, conference speaking engagements and enablement initiatives focused on CX, AI and transformation strategy.
Advised enterprise organisations on customer experience transformation, digital strategy and performance improvement initiatives across financial services, automotive, government and education sectors. Led customer journey transformation, UX optimisation, digital strategy and customer experience programs designed to improve engagement, operational performance and commercial outcomes.
Led digital marketing, customer experience and omnichannel engagement initiatives across national retail portfolios. Focused on digital acquisition, customer engagement, analytics, optimisation and customer experience strategy across web, mobile and social channels.
Managed business sales and customer solution engagements across enterprise telecommunications accounts.
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