Rio de Janeiro, Brazil
“MARKETING FOR GOOD” isn't just a concept, it’s my mission. I’m a proactive, dynamic, and communicative awarded professional, fluent in Portuguese, English, and Spanish. With over 10 years of experience, my approach is driven by entrepreneurial spirit and strategic thinking. I’ve consistently delivered results through multichannel B2B and B2C marketing campaigns, elevating brand performance, forging strong partnerships, and creating lasting impact in demand generation, customer acquisition, and retention. My expertise lies in leveraging customer segmentation, competitive analysis, and a social-first approach to elevate brand presence and audience engagement. I am deeply committed to aligning campaigns with brand values, sustainability, and diversity, ensuring meaningful connections with audiences. An old friend once said, "Tell me what you love, and I will tell you who you are." This resonates deeply with me. So, if you’re curious about who I am, here’s what I love: ✨ Connecting with People. Conversations fuel me. I thrive on collaboration, learning from diverse perspectives, and building relationships that go beyond the surface. 🎨 Creativity in Action. I’m at my best when crafting and executing ideas that spark change. Creativity isn't just my job, it’s what keeps me inspired. 🌍 Championing Diversity, Equity, and Inclusion. Empowering underrepresented voices is my driving force. Whether advocating for women, BIPOC, LGBTQIAP+, or other marginalised communities, I am committed to creating spaces where everyone can thrive. ♻️ Sustainability, ESG, and CSR. I believe in Marketing for a Better World, one that drives positive environmental and social impact. Integrating sustainability into business strategies isn’t an afterthought, it’s a responsibility. Passionate about crafting strategies that create both business and societal value, I collaborate across teams to deliver project and campaigns that resonate and inspire. Core Expertise: Creative Marketing | Digital Strategy | Online Advertising | Public Relations | Omnichannel Campaigns | Media Planning | Content Creation | Copywriting | Social Media Management | Project & Event Management | Executive Production I’m always eager to connect, listen, and learn, so feel free to reach out. Share your ideas or challenges, and let’s explore how we can create meaningful impact through MARKETING FOR GOOD together.
As a Creative Director and strategist specializing in growth marketing, I craft and execute multichannel B2B Marketing and B2C Marketing campaigns from go-to-market strategy to long-term retention marketing, using Customer Segmentation for targeted approaches. My work elevates brands' digital presence and audience engagement by ensuring campaigns are aligned with brand values, sustainability, and a social-first approach. My approach is focused on demand generation and customer acquisition through funnel optimisation. My expertise was centred on developing an innovation strategy that leveraged deep customer insights by using competitive analysis to identify market opportunities. Key Contributions & Responsibilities: • Developed and executed social media campaigns across Instagram, Facebook, X, TikTok, and Google Ads, utilizing both inbound marketing and paid social to boost brand recognition and engagement. • Created compelling copywriting for blogs and social media to drive organic and paid growth and lead generation. • Managed advertisement budgets (budget management) and optimized campaigns for maximum ROI focusing on digital performance (performance marketing) and Conversion rate optimisation (CRO) and A/B testing. • Utilized marketing automation tools and marketing analytics to measure campaign performance and provide data-driven insights, ensuring a consistent omnichannel presence. Key Achievements: • Achieved significant follower growth on Instagram, including a 450% increase for one account. • Increased foot traffic and in-store customers directly from digital campaigns. • Successfully ran influencer campaigns and seasonal events (e.g., Mother's Day, Christmas Markets) that consistently sold out. • Drove high ROI and conversions from paid social advertising. • Earned "Best in their Industry" recognition for two clients. • Transformed one client into a celebrity hotspot.
One Young World identifies, connects, and promotes young leaders from 190+ countries, providing them with a global platform to accelerate social and environmental impact. Since 2010, 30.4 million people have been impacted by Ambassador-led initiatives. Key Contributions & Responsibilities: • Attended the 2023 One Young World Summit in Belfast, Northern Ireland, as an invitee from the organisation hosting the event, representing my previous company. Participated in workshops, action sessions, and debates focused on mental health, education for all, and gender equality. • Acted as a marketing consultant, advising on the launch of an England-based initiative aimed at improving women’s safety through a device that detects drink spiking. • Developed and contributed to marketing strategies to promote the initiative and build its presence, focusing on outreach, audience engagement, and strategic brand positioning including Public Relations efforts. • Collaborated with a team of passionate individuals to amplify social and environmental causes, supporting initiatives that resonate with my values of sustainability, social equality, and equity. Key Achievements: • Contributed to the development and execution of a marketing strategy to launch a women’s safety device, supporting a project with strong social impact potential. • Engaged with global leaders and innovators, building a network of young changemakers committed to tackling pressing global challenges.
My responsibility expanded to include omnichannel B2B and B2C marketing campaigns, now involving outdoor, radio, TV, print, and social media. This shift moved my focus from social media to an integrated strategy, enhancing the impact of campaigns and increasing brand relevance across multiple channels. Key Responsibilities & Achievements: • Developed and executed omnichannel marketing strategies across outdoor, radio, TV, print, and social media, enabling a more unified and far-reaching approach. • Collaborated closely with creative, strategy, and media teams, leveraging cross-functional collaboration to ensure campaigns were impactful, aligned with brand objectives and performance targets, and informed by strategic decision making. • Advocated for sustainability, working alongside the Sustainability Chief Officer to integrate environmental practices into campaigns, promoting greener marketing solutions. • Contributed to clients' digital growth by executing integrated strategies that expanded reach and engagement across various channels. Key Achievements: • Contributed to 6 awards at the Sockies 2023 National Social Media Awards, including Grand Prix, Gold for Best Video Campaign (Business/Brand), and Gold for Best Paid Campaign Awareness. • Played a key role in award-winning campaigns that contributed to OLIVER’s recognition as Global Agency of the Year, including Gold for In-House Agency of the Year, Customer Engagement Agency of the Year, and Silver for Digital Innovation Agency of the Year. • Completed Sustainable Production training from We Are AdGreen, enhancing my expertise in climate science, carbon budgets, and sustainable advertising tools. • Developed and led the Sustainability for Creators workshop, equipping teams with knowledge to reduce carbon emissions in production and implement sustainable practices. • Advocated for sustainable advertising, guiding teams to reduce environmental impact while creating impactful, environmentally-conscious campaigns.
At the beginning of my journey at OLIVER, I was responsible for managing clients' social media presence, focusing on content creation, community engagement, and audience growth. My social-first approach enabled campaigns to connect directly with the audience, generating meaningful engagement and driving measurable results. I implemented an omni-channel strategy to enhance marketing performance and improve stakeholder management by presenting key performance metrics and insights from a meticulous creative briefing process. Ultimately, my goal was to drive brand development by forging strategic partnerships that reinforced the brand's overall positioning strategy, leading to long-term growth and success. Key Responsibilities & Achievements: • Managed social media campaigns, ensuring they were aligned with clients' brand goals and marketing objectives through effective customer segmentation. • Worked closely with the creative team to develop innovative content that resonated with the audience and stayed true to brand values. • Monitored and analysed campaign performance, providing data-driven marketing insights and developing new KPI development to improve engagement and reach through critical thinking. • Fostered significant growth by creating engaging content and strategically interacting with the audience, resulting in strong user acquisition and user retention. Key Achievements: • Grew Bank of Ireland's Instagram followers by 67%, from 18k to 30.2k followers. • Increased social media engagement by identifying and leveraging proactive and reactive opportunities. • Strengthened brand identity by executing campaigns that aligned with OLIVER’s global marketing strategy.
At Dublin Tech Summit, one of Europe's largest B2B tech conferences, I was responsible for curating and coordinating content, speakers, and moderators for a two-day event that attracted over 10,000 attendees and 200+ international speakers. My work involved team leadership, preparing speakers with strong presentation skills and ensuring that all content and speakers aligned with the latest industry trends and audience interests. Speakers like Douglas Terrier, Chief Technologist at NASA; Nikolay Storonsky, Founder & CEO of Revolut; Michele Romanow, President and Co-founder of Clearbanc; Elizabeth Bramson-Boudreau, CEO of MIT Technology Review; and Chris Slowe, CTO & Co-founder of Reddit were secured—an accomplishment that was both challenging and rewarding. Throughout the planning process, I collaborated with teams across Marketing, Sales, Partners, Design, Editorial, and Operations to ensure smooth execution and a cohesive event experience. Key Responsibilities & Achievements: • Curated content for all event stages, ensuring sessions aligned with trends and audience interests. • Invited and coordinated all speakers, handling logistics, requirements, and ensuring smooth participation. • Acted as the main point of contact for speakers, managing schedules, technical needs, and ensuring readiness for sessions. • Worked closely with cross-functional teams (Marketing, Sales, Partners, Design, Editorial, and Operations) to align event objectives and execution. • Played a key role in the planning and project management, contributing to the summit’s success as one of Europe's top 10 tech events. Key Achievements: • Contributed to the seamless execution of one of the largest and most impactful tech summits in Europe, attracting global leaders in innovation, technology, and business. • Coordinated over 200 speakers and moderators, ensuring an engaging experience for delegates. • Helped solidify the event’s position as a leading B2B tech conference in Europe.