Australia
• Plan, direct and evaluate marketing campaigns across multiple platforms and report on the performance of marketing campaigns in order to make adjustments to increase efficiency and effectiveness through comprehensive data analysis. • Conduct market research in order to observe competitor activities and to identify both existing and new market trends in order to develop future strategies. Support the organizational development through establishing and evaluating marketing strategies, objectives and marketing plans whilst keeping in line with company goals and vision. • Advise Senior Management and officials on areas of pricing, advertising, distribution channels, campaigns and product mix to identify factors that could consider in designing promotional campaigns and managing promotional mix effectively within the given budget constraints. • Liaise with media scheduling, creative agencies and other concerned parties to guarantee adequate planning, execution and monitoring of marketing activities. • Create, maintain and strengthen the organization’s overall brand through all social media avenues. • Attend staff conferences to educate management about market research findings and discuss proposals for branding and promoting products.
Directing market research and marketing plans in order to contribute the organizational marketing goals and growth. Responsible for define marketing elements in achieving marketing goals such as marketing mix including product, price, promotion and distribution strategies. Provide marketing information by analysis of data and interpretation of market data which support the development, execution and monitoring of the marketing plan. Identify new opportunities for growth within the company’s existing customer base and researching potential buyers’ behavior and provide relevant market data for sales forecasts. Maintain partnerships with media partners and vendors to brainstorm marketing campaigns with the engagement of creative content designers and media buying agencies. Execute and review advertising and promotional campaigns while ensuring the significant return on investments. Acquire insight in online marketing trends to keep strategies up to date and manage the company’s web presence, including the website, social media, and other marketing assets. Generate marketing knowledge, gathered data and information and continuously share it amongst the sales & marketing team as appropriate.