Thanh Dat Cao

Marketing Director | Leadership | AI-Powered Growth & Digital Transformation | Lecturer in Marketing Strategy

Vietnam

About

SUMMARY: - 18-year solid Marketing & Commercial background in FMCG, Healthcare, Home care, Architectural Hardware and Home Appliances industry: both in brand building and brand development. Used to work in APAC Marketing Regional team (Bangkok-based, 12 countries). - Resilient, calm and strive for improvement (Kaizen).

Experience

  • Marketing Director at Häfele Vietnam
    Jan 2024 - Present · 2 yrs 6 mos

  • Regional Marketing Manager (APAC & Viet Nam affiliate) - OTC business at Abbott
    Nov 2022 - Oct 2023 · 1 yr

  • Group Brand Manager (OTC cum Hygiene Business) at RB
    Jul 2019 - Sep 2022 · 3 yrs 3 mos

  • Beiersdorf (6 yrs 11 mos)
    • APAC Regional Brand Manager
      Jan 2018 - Jul 2019 · 1 yr 7 mos

    • NIVEA MEN Senior Brand Manager (Men Hair + Facial Care + Real Madrid)
      Jun 2015 - Dec 2017 · 2 yrs 7 mos

    • NIVEA MEN ABM (Men Facial Care)
      Sep 2012 - May 2015 · 2 yrs 9 mos

  • Coors Light Beer - ABM at Viet Thai International
    Aug 2011 - Aug 2012 · 1 yr 1 mo