São Paulo, Brazil
🌎 Brand leader blending sports, culture, and business. For over 10 years, I have been connecting sports, culture, and business at Red Bull football in Brazil, leading brand strategy and creating fan-centered football experiences through data, which support the development of campaigns and activations in different areas. I like the idea of marketing as a living system, in which content, experience, and positioning need to communicate constantly. I have worked on projects ranging from local activations to building broader platforms, always with a clear focus: making the brand occupy a legitimate space in people's lives. 🇧🇷 Há mais de 10 anos, conecto esporte, cultura e negócios no Red Bull Bragantino, liderando a estratégia de marca e criando experiências de futebol centradas nos fãs por meio de dados, que sustentam o desenvolvimento de campanhas e ativações em diferentes áreas. Gosto de pensar o marketing como um sistema vivo — em que conteúdo, experiência e posicionamento precisam conversar o tempo todo. Já passei por projetos que vão de ativações locais à construção de plataformas mais amplas, sempre com um foco claro: fazer a marca ocupar um espaço legítimo na vida das pessoas.
Manage the brand strategy for the project in Brazil that aligns with Red Bull's culture and DNA, fostering synergy within the club network. - Brand strategy, positioning and look & feel management; - Customer & market insights management; - Campaigns, products and special projects development; - Global integration across the World of Red Bull; - Team and budget management.
- Responsible for new partnerships & relationships; - Development of new projects for sales growth; - Activations @ POS's following the brand guidelines; - Support on development of sales programs with strategic partners.
- Responsible for products strategy; - Monitoring and analysis of sales report to define strategic plan with commercial team; - Relationship with commercial & digital teams, strategic partners, digital influencers, specialists, customers and suppliers; - Responsible for trade marketing activations with special partners; - Coordination of PR Team (3rd part); - Development of special projects for participation in events of medical and dermo-cosmetics markets; - Budget management of all marketing investments.