Thabo S.

Managing Partner at Optimize Agency + Nelson Mandela Foundation Fundraising & Donor Relations - Donor- centric and values-based fundraising

City of Johannesburg, Gauteng, South Africa

About

Experience includes sustainable work at regional, national and international level: • Program administration, planning, project management and evaluation of programs • Media and Communication; verbal and written communications ability • Sponsorship & event management • Skills and capacity building management • Working with community in team building and motivation skills • Strategic capacity and leadership skills • Corporate Social Investment • People management and empowerment • International Relations, Bilateral and Multilateral diplomacy skills • Good interpersonal relations. PROFESSIONAL SKILLS • Institutional capacity building and partnership • Communication and Public Relations skills • Policy formulation skills, Writing funding proposal • Negotiation, analytical, leadership & Management skills • Institutional development, project planning and implementing • Computer skills with working experience of 10 years in MS Excel, Ms-Word, Power point, Desk top publisher, PM6, and database experience. Specialties: PR Communication Media Relation Brand Reputation Management Strategy & Planning - tactics, actions and target audiences, stakeholders analysis •Corporate Social Responsibility (CSR) •Corporate Identity Reputation Management Brands and Brand Management Sponsorship and Event Management

Experience

  • Chief Strategist & Government Relations / Business Partner at Optimize Agency
    Dec 2018 - Oct 2020 · 1 yr 11 mos

    • Responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for clients such as Pepsi Max #WinLikeABaller campaign. • Develop positioning recommendations, guide market research analysis and define brand elements and tone for Pepsi Max #WinLikeABaller campaign. • Further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends for clients. • Develop digital campaigns to increase web traffic and forecast market trends for the client • Research market to identify new opportunities and further generate innovative ideas to promote clients brand and products. • Address advertising needs and ensure brand consistency through all marketing channels • Fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences for the 2018 Mandela Remembrance Walk and Run. • Writing press releases and Coordinate all public relations activities • Responsible for creating and maintaining a favorable public image, develop advertising and marketing communications material and prepare articles for corporate newsletters. • Nurture a strong industry network, increase awareness & develop an enviable corporate image by developing and executing effective communication & media relations programs. • Maintain a keen understanding of industry trends affecting clients & make appropriate recommendations regarding communication strategy surrounding them. • Develop a marketing communications plan including strategy, goals, budget & tactics • Develop media relations strategy, seeking high-level placements in print, broadcast & online media • Direct social media team to engage audiences across traditional, new media & leverage existing media relationships & cultivate new contacts within business and industry media • Manage media inquiries & interview requests and create content for press releases, byline articles & keynote presentations

  • MEC Spokesperson at Gauteng Department of Sport, Arts, Culture and Recre
    Jul 2019 - Feb 2020 · 8 mos

    Responsible for the following: Enhance the public image of the Executive Authority and manage media liaison. Research, draft and edit speeches. Manage and implement quality media opportunities to profile the work of the Executive Authority and Department of Sport, Arts, Culture and Recreation. Ensure integration between the Ministerial communication plan and Government Communications through liaison with GCIS, the Department, provincial and industry communicators. Provide strategic leadership and coordination of communication and relationship with the media pertaining to the portfolio of the executive. Draft official media statements, articles, and facilitate interviews. Leading and directing stakeholder liaison and partnering with key stakeholders that impact on the communication objectives of the Ministry. Monitoring of the media, industry publications and current affairs related to the performance of the Executive Authority. Work closely with the departmental Communications Unit to build synergies and to facilitate PPPs and events profiling the work of the Executive Authority. Liaise with the communication component of the Department to ensure coordination and alignment with the political priorities and programmes of the Executive Authority. Monitor public attitudes in order to plan and execute actions to project a positive image of the Office of the Executive Authority.

  • Chief Of Staff at Department of Sport, Arts & Culture
    Oct 2016 - Oct 2018 · 2 yrs 1 mo

  • Advisor on Business Development & Project at Neotel
    Sep 2013 - Sep 2016 · 3 yrs 1 mo

    My responsibilities entail: • Develop and implement a detailed sales strategy for the named public sector portfolio which includes local, provincial and National Government. • Develop initiatives and plans for achieving sales targets • Oversee the execution of the complete sales process for accounts, including: customer request handling, customer information gathering, finalisation of product specification and selection and offer negotiation and finalisation. • Ensure Key Account Managers are provided with adequate support throughout the sales process from the sales support and solutions team. • Manage bid process, where relevant. • Ensure Customer Care and Quality and Assurance departments are adequately briefed on sale and customer details, to enable delivery of the order and adequate after sale customer support. • Ensure all after-sale customer queries or issues that come through sales department are properly handed over to customer care. • Support Key Account Managers in identifying and managing cross-sell and up-sell opportunities. • Where applicable, manage the account sales team (for those specific named accounts). • Regular reports to the Chief Corporate Services Officer (CCSO) on major initiatives, plans and sales target progress and performance of sales team. • Develop an effective government stakeholder strategy to create opportunities across segments for sales and to profile Neotel within government and the public sector. • Work with regulatory affairs to ensure co-ordination of stakeholder management strategies for Neotel. • Provide expert strategic and business advice and guidance to the Chief Corporate Services Officer and Chief Executive Officer (MD & CEO) and the senior leadership team while supporting the CCSO & CEO in prioritising projects and activities.

  • Deputy Director: Office of the Deputy Minister at Department of Women, Children & People with Disabilities
    Sep 2011 - Aug 2013 · 2 yrs

    • Advise the Deputy Minister on appropriate issues, management tactics and communications interventions. • Provide media liaison support for external communication activities. • Provide speech writing and research services to the Deputy Minister. • Assisting in the development and implementation of the Ministry strategic plan. • Initiate regular meetings with key government stakeholders. • Develop and maintain relationship with key government officials and stakeholders. • Take initiative to build relationships with potential funders including private and individual community donors. • Prepares project proposals and progress reports. • Search and research potential donors and foundations to identify and evaluate potential funding resources. • Make initial contacts, and follow-through of securing available funds along from potential donors. • Stakeholder management • Solicit organisations to sponsor the department social programmes. • Provide advisory support service to the Head of Office on matters of compliance with regulatory, policy aspects by the Office of the Deputy Minister. • Co-ordinate projects as assigned by the Deputy Minister.