Thaakirah Essa

Marketing Specialist & Remote English Teacher

City of Johannesburg, Gauteng, South Africa

About

๐Ÿ‘‡ A Tale of a Seasoned Marketing Professional ๐Ÿ‘‡ ๐Ÿ‘‰๐Ÿฝ With over a decade of thriving in fast-paced corporate settings, an accomplished marketing specialist renowned for creating insightful & engaging marketing campaigns across a plethora of content disciplines, focusing on Sport & General Entertainment. ๐Ÿ‘‰๐Ÿฝ Possesses a wealth of broadcasting knowledge across traditional and digital media, social media, and OTT platforms. ๐Ÿ‘‰๐Ÿฝ Acknowledged for meticulousness in brand management and corporate identities, exceptional teamwork skills, and a dedicated work ethic. ๐Ÿ‘‰๐Ÿฝ Experience in live production in sport and event coordination. Thrives in fast-paced corporate settings, consistently delivering high-quality results.

Experience

  • Senior Marketing Specialist at MULTICHOICE AFRICA
    Oct 2024 - Present ยท 1 yr 10 mos

  • Sport Marketing Specialist at MultiChoice Group
    Oct 2023 - Present ยท 2 yrs 10 mos

    As a Sport Marketing Specialist at MAH Marketing, I am the heartbeat of our thrilling world of sports. My role revolves around harnessing my strategic genius and creative prowess to craft unforgettable campaigns for DStv and GOtv. I execute plans for both small and large-scale campaigns, ensuring seamless integration across all platforms and the successful achievement of objectives. In addition, I act as a vigilant custodian for our brand, ensuring its appropriate and impactful usage. I diligently prepare monthly reports for campaigns and initiatives, maintaining a robust database of critical stakeholders. I'm the architect of contact reports, weekly status updates, and campaign GTM documents, ensuring our projects run like clockwork. Moreover, post-campaign, I'm instrumental in assembling Post-Campaign Analyses (PCAs) to dissect our successes. I foster strong relationships with in-market brand managers, content marketing managers, and HODs, collaborating closely with the on-air team to deliver captivating campaign promos. Join me in the exhilarating journey of elevating sports marketing to new heights, and together, we'll score big!

  • TEFL Teacher at The TEFL Academy - Leading EFL Teacher Trainer Provider
    Jan 2021 - Present ยท 5 yrs 7 mos

    - Lesson Planning - Online instructions - Adaptation to Individual Needs - Assessments and Feedback - Language Support

  • SABC (8 yrs 11 mos)
    • Marketing Specialist
      May 2021 - Oct 2023 ยท 2 yrs 6 mos

      A sports marketing specialist with focus to the below: - Planning promotional campaigns - Brand Management - Conducting market research - Providing marketing advice to clients - Negotiating contracts - Evaluating marketing campaigns or advertisements - Working with various departments to create a marketing plan - Estimating the demand for services or products - Developing print, billboard, and digital marketing campaigns as well as radio and television advertising spot

    • On Air Producer
      Dec 2016 - Apr 2021 ยท 4 yrs 5 mos

      Effective marketing of SABC 1 programming and or channel through videos to promote the brand on air. Responsible for overseeing and coordinating the production of content that is broadcasted on television, radio, or online platforms. - Content Development - Production Planning & Co-ordination (Pre-Post) - Scriptwriting & Story-telling - Art Direction

    • Communications Assistant: Change Management
      Dec 2014 - Apr 2021 ยท 6 yrs 5 mos

      - Assist in Communication Strategy Development - Write newsletters - Write digital media copy - Change Branding and Visual Identity - Change Advocacy and Ambassadorship - Corporate Video production - Production Planning - Stakeholder Engagement - Communication Material Creation

  • Marketing Assistant at SABC - CORPORATE AFFAIRS
    Dec 2014 - Nov 2016 ยท 2 yrs