Tom Wolters

Key Account Manager

Utrecht, Utrecht, Netherlands

About

Relationship-driven commercial professional with experience in key account management, B2B-sales, (retail) partnerships and business development across the Netherlands and broader EU. Strong in building long-term customer relationships, translating commercial strategy into account plans, identifying growth opportunities and working with internal stakeholders to deliver results. Experienced in managing strategic partners, developing sales channels and leading small commercial teams.

Experience

  • Commissielid Wegsport at KNWU
    Dec 2025 - Present · 7 mos

  • Key account manager NL at Essity
    Jan 2025 - Present · 1 yr 6 mos

    - Managing and developing strategic retail/private label accounts, including partners such as Ahold, Action and Lidl. - Building long-term customer relationships and identifying commercial growth opportunities within existing accounts. - Developing and implementing account plans and sales strategy for the Dutch market. - Working cross-functionally with internal teams to align customer needs, commercial priorities and operational execution. - Supporting negotiations, assortment discussions and business development initiatives. - Responsible for maintaining account performance, pipeline development and stakeholder management.

  • Head of Sales at PHATFOUR
    Jan 2024 - Dec 2024 · 1 yr

  • VELORETTI (Full-time · 5 yrs 10 mos)
    • Head of Sales
      Apr 2022 - Dec 2023 · 1 yr 9 mos

    • Head of business & retail
      Jul 2021 - Apr 2022 · 10 mos

    • Business & retail manager
      Mar 2018 - Jun 2021 · 3 yrs 4 mos

  • B2B/Marketing Coordinator at c-wordz media
    Sep 2012 - Apr 2018 · 5 yrs 8 mos