London, England, United Kingdom
Integrated Planning Director and Partner, on the Signet Account at Mediacom New York. I have a rich background in diverse Retail clients both in the US, UK and EMEA with a keen drive to collaborate, innovate and always learning!
Planning Lead across Ents and cinema for Sky and NOW: • Planning and activation of Brand and key content launches for Sky and NOW, focusing on insight-led, measurable solutions, using industry and EM suite of proprietary tools. • Focus on insight led, measurable solutions to achieve client business goals. • Utilizing data-driven strategies to achieve successful campaign outcomes. • Focus on thought leadership and process improvement to future proof client business and energise teams internally • Consistent focus on training opportunities for my team, to inspire, motivate and promote.
Jared Planning Lead on the Signet account at Mediacom New York, leading a team to drive measurable results across Ecomm and Omni goals, as well as a keen focus on innovation in all channels. Also worked closely with our Creative Systems team to produce and air the Jared "Love Brilliantly" TV and OLV spots, continuing the partnership into FY23.
Working across all aspects of the American Eagle and Aerie account, providing leadership, strategic direction and input for media planning. March 2017 - March 2018: Working across the Digital side of the Subway account, providing leadership, strategic direction and input for media planning.
Having worked across the Display and Social element of Barclays and Barclays Sponsorship for 18 months, I now work across a wider range of clients spanning Retail with the Arcadia Group, FMCG clients and a global account through SkyTeam Alliance, across Display.
Planning the digital media for John Lewis, John Lewis Insurance and John Lewis Direct.