Tess van den Heuvel

Educational Support for Creative Media & Game Technologies

Leeuwarden, Friesland, Netherlands

About

An enthusiastic and hardworking team leader with a versatile professional background in education, marketing recruitment and hospitality, as well as being an 'retired' online CRO specialist with a demonstrated history of working in the commercial industry. By nature I have a great motivation to support others and I enjoy realizing the best results through interesting and fun collaborations. Currently expanding my knowledge in the educational support sector.

Experience

  • Educational Support Internships & Graduation for Creative Media & Game Technologies at Hanze UAS - Creative Media & Game Technologies
    Aug 2024 - Present · 2 yrs

  • Admissions and Marketing at Team Academy
    Aug 2019 - Aug 2024 · 5 yrs 1 mo

    - Responsible for marketing and recruitment strategy, associated activities and final enrollments. - Team leader for the Google Ads, Social Ads and content teams - Creating budgeting, monitoring, analyzing - Creating new sales materials (design & video). - Being first point of contact for potential students, their parents and organizations - Organizing and hosting open days

  • Online Marketing Consultant at Netprofiler
    Nov 2018 - May 2019 · 7 mos

    Working in the email marketing and retention team as a consultant. - Nov '18 - Apr '19: Proforto - Nov '18 - Mrt '19: Internet-Bikes - Nov '18 - Feb '19: NewYork Pizza - Jan '19 - Apr '19: Breederode, Kwekkeboom, Dialog

  • Conversion Optimisation Consultant at ClickValue
    Aug 2016 - May 2019 · 2 yrs 10 mos

    Working in the Conversion Rate Optimization (CRO) team as a consultant. - Aug '16 - May '19: Adidas - Apr '19 - May '19: Heineken B2B - Jan '19 - May '19: Proforto - Jan '19 - May '19: InternetBikes - Jan '19 - May '19: Spaces - Jan '19 - May '19: Printabout - May '17 - Apr '18: Heineken - Dec '17 - Apr '18: Intratuin - Jan '17 - Apr '17: Vitens/Evides We research opportunities to improve the visitors experience, without hurting our client's business, and validate those opportunities via testing.

  • Conversion Rate Optimization Lead a.i. at adidas
    Aug 2016 - May 2019 · 2 yrs 10 mos

    -Responsible for Conversion Management , CRO, Optimization for Adidas Global a.i for the Configurator/miadidas/YouReebok, navigation, search (Europe, US, Latin America, Russia, Canada,) -Communications/PR of Global Team -Asisting Market Lead David Beentjes in Global Team (a.i. via Clickvalue)