Tess Harvey, Ph.D.

Rx Personalization, Experimentation & Analytics Manager

Wilbraham, Massachusetts, United States

About

Experienced researcher in experimentation, market research, forecasting, user experience research, survey design, and segmentation.

Experience

  • Manager, Rx Patient Engagement & Personalization at CVS Health
    Jan 2022 - Present · 4 yrs 7 mos

  • Cengage (Full-time · 2 yrs 1 mo)
    • Senior Customer Insights Researcher
      May 2021 - Jan 2022 · 9 mos

      - Leading end to end research supporting all data orgs, with a heavy focus on Marketing, Strategy/Finance/ and Product research. - Full involvement in shaping research questions & scope to best fit business needs - Designing, launching, analyzing, and socializing results of large scale quantitative research projects - Specific projects include: Brand Performance Tracking, CSAT, Student Purchasing behavior, Online Reading product design, Marketing Strategy, and Social Media analysis - Advanced use of Qualtrics for survey programming (including embedded data, display logic, prioritization, and loop & merge) - R, SPSS, Q for data cleaning and statistical analysis

    • Customer Insights Researcher
      Jan 2021 - May 2021 · 5 mos

    • Quantitative Researcher
      Jan 2020 - Jan 2021 · 1 yr 1 mo

  • Boston University (5 yrs 8 mos)
    • Graduate Teaching Fellow
      Sep 2014 - Jan 2020 · 5 yrs 5 mos

      Teaching Fellow for undergraduate classes in the Psychological and Brain Sciences Department at Boston University. *Teaching alongside Professors in courses including Intro to Psych, Social Psych, Developmental Psych, Experimental Design & Statistics. *Leading 4 one hour discussion sections/labs each week, 25 students per section.

    • Graduate Researcher
      Jun 2014 - Jan 2020 · 5 yrs 8 mos

      *Design experimental and correlational research on children's social development-- specific topics include the development of altruism/prosocial behavior, children's moral interventions, risk-seeking behavior, and children's subjective experiences of inequality. *Quantitative and qualitative research methods *Conduct data analysis in SPSS and R (Linear regressions: ANOVA, t-tests, multivariate; Non-linear: GAM, Logistic, Multinomial modeling; Mixed models: linear and generalized linear mixed modeling) *Publish empirical articles in peer-reviewed journals *Project and Lab manager for a large developmental lab *Mentor excellent undergraduate and graduates students *Communicate data and results to audiences at conferences posters and symposia and in invited colloquium talks

  • Data Analyst Intern at Project Hope Boston
    Nov 2018 - May 2019 · 7 mos

    *Volunteer Data Analyst working on assessment data for non-profit programs (Shelter, Adult Ed, etc.) *Statistical Analysis and Presentation assessing participant outcomes *Working with Data Specialist to develop assessment tools

  • Social Media Assistant at Friends of the Blue Hills
    Feb 2018 - Feb 2019 · 1 yr 1 mo

    *Creating and posting social media content to the organization's Facebook, Instagram, Twitter, and Blog webpage. *Collecting and analyzing social media insights data *Filtering views and translating interest into donations, sign-ups, and event attending *Presenting trends and growth data