Terry Simonson, CSS

Market Development Representative

Wisconsin Dells, Wisconsin, United States

About

[email protected] --------------------------------------------------------------------------------------------------------------------------------------------- “Pleasure in the job puts perfection in the work.” – Aristotle

Experience

  • Market Development Representative at Sazerac Company
    Aug 2024 - Present · 1 yr 11 mos

  • Territory Sales Manager, WI at Yahara Bay Distillers
    Aug 2022 - Aug 2024 · 2 yrs 1 mo

    A vital part in growing our market share. I use my reach to not only grow distribution, but also volume. In the streets everyday calling on key accounts, sampling out accounts, and performing demos at a myriad of accounts. I work with distributor to set goals, educate sales people, set pricing, and participate in ride alongs with reps to grow market share. I have increased dollar sales in my territory 229% from 21-22. I have increased dollar sales 260% from 21-23. I increased accounts sold by 115% from 21-22. I increased accounts sold 370% from 21-23. I love building brands from the ground up and I’m good at it. Manage inventory, lead sales promotions, and negotiate pricing alongside our distributor partners.

  • Frank Liquor Company (19 yrs 5 mos)
    • On/Off Premise Liquor Territory Manager
      Mar 2006 - Aug 2022 · 16 yrs 6 mos

      Call on accounts to maximize the sale and distribution of supplier brands to customers in the trade. I maintain an efficient and productive daily call list. I analyze each account to prioritize the opportunities that are presented. I work with management to set and achieve goals. Develop and provide insights and recommendations to the retailers, always keeping and maintaining positive customer relations. I maintain up to date payments from all accounts. Hold tastings and trainings for employees of accounts as well as tastings for customers. And participate in sales meetings with suppliers and upper level management.

    • Off Premise Wine Territory Manager
      Jul 2003 - Mar 2006 · 2 yrs 9 mos

      Call on accounts to maximize the sale and distribution of supplier brands to customers in the trade. Secured new product placements and proper pricing. Secured displays and worked product to the floor. Educated retail managers and customers on our products. Conducted wine tastings regularly.

    • Merchandiser
      Apr 2003 - Jul 2003 · 4 mos

      Worked with store managers on securing displays. Built displays and organized POS. Helped sales team accomplish their tasks.

  • Bartender at Marriott Hotels
    Jan 2002 - May 2003 · 1 yr 5 mos

  • Head Bartender at American Hawaii Cruises
    Sep 2000 - Oct 2001 · 1 yr 2 mos

    Manage inventory for a variety of outlets. Manage bar waiter activity. Train new bartenders. Most importantly, assure all passengers a safe, enjoyable time aboard our ship.