Terri-Lee Blackaby (O'Kelly)

Sales Enablement Manager at ServiceNow

Dubai, United Arab Emirates

About

With nearly two decades of experience in the tech industry, I have honed my expertise in sales enablement, driving success across EMEA, APAC, and Global roles. My journey began at Symantec in 2006, where I built a solid foundation in various roles before transitioning to sales enablement in 2015. At both Symantec and Riverbed I developed and executed strategies that empowered sales teams and enhanced performance. In November 2024, I joined ServiceNow as a Sales Enablement Manager for the Middle East and Africa. Living in the Middle East for 17+ years has given me a deep understanding of the region's unique business landscape, enabling me to tailor solutions that drive growth and success. At ServiceNow, we are committed to making the world work better for everyone. We believe in staying hungry and humble, always striving to learn and evolve. Our mission around DESCO21C is about empowering our people to participate at an elite level and do their best work every day. I am passionate about leveraging my skills to support sales teams, optimize processes, and deliver impactful results.

Experience

  • ServiceNow ()
    • Sales Enablement Manager - Middle East & Africa and EMEA Risk & Security
      Feb 2026 - Present · 6 mos

    • Sales Enablement Manager- Middle East & Africa
      Nov 2024 - Feb 2026 · 1 yr 4 mos

  • Riverbed Technology (4 yrs 8 mos)
    • Manager-Global Sales Enablement
      Apr 2021 - Oct 2024 · 3 yrs 7 mos

    • EMEA and APJ Sales Enablement
      Mar 2020 - Apr 2021 · 1 yr 2 mos

  • WiSE Middle East Chapter Co-Lead at WiSE - Women in Sales Enablement
    Aug 2020 - Dec 2021 · 1 yr 5 mos

    WiSE brings together professional women with common interests to achieve personal and professional growth in an informal environment that breeds support and trust. Our goal is to facilitate authentic connections while improving our sales enablement knowledge and skills.

  • Symantec (13 yrs 4 mos)
    • EMEA and APAC Sales Enablement
      Jan 2018 - Dec 2019 · 2 yrs

    • EMEA Sales Enablement Programme Manager
      Jun 2015 - Jan 2018 · 2 yrs 8 mos

    • Executive Assistant to Senior Vice President EMEA
      Apr 2015 - Jun 2015 · 3 mos