New York, New York, United States
Experienced Community Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Market Research, Marketing, Event Planning, Social Media Analytics, and Content Creation. Strong media and communication professional with a Bachelor of Arts (B.A.) focused in Economic, Chinese from University of North Carolina at Chapel Hill.
• Built and executed social media and branding strategy leading to organic growth in excess of 700% • Led development and production of original photo and video content for omni-channel publishing • Identified and courted key influencers and partners to maximize media value and user generated content • Spearheaded agency education in new media best practices and emerging digital platforms
• Researched local businesses for use in press releases published by Yelp USA • Enhanced community engagement by fostering relationships between users • Created media lists for accelerating communication between company and clients
• Conceptualized and managed creative content for use within major social media outlets • Increased brand awareness by organizing and chairing marketing booths at numerous events • Coordinated major clients, sponsors, and volunteers in the lead up to Elite Events • Demonstrated copywriting abilities by writing a weekly newsletter (Reach of 32k)
• Analyzed big data to track Social Media ROI • Generated fresh product bundles for sale to clients • Assisted Country Manager in developing Christmas sales pitch for potential clients
• Generated frameworks for market research to better understand the target audience • Conceived large volumes of marketing collaterals for use in festival and promotion • Directed social media campaign and was solely in-charge of online advertisement purchasing