Atlanta Metropolitan Area
Long before I thought of marketing as a career, I was paying attention to human behavior: the emotional undercurrent behind decisions, the subtle differences in how people communicate, and the gap between what someone says and what they actually mean. At the same time, I’ve always had an instinct to create and an equally strong instinct to organize. Somewhere between curiosity, creativity, and systems-thinking is where my approach to marketing was formed. I naturally move between big-picture thinking and detail-oriented execution. I can zoom out to understand audience behavior, brand perception, and long-term strategy, then zoom back in to shape the messaging, structure, and creative decisions. For me, the strongest marketing is audience-centered, emotionally resonant, strategic, creative, operationally sound, and repeatable. Over the past several years, that mindset has helped me shape marketing strategies across complex, fast-moving environments. Most recently, I led content and social strategy across a portfolio of 82 hotel properties, balancing brand consistency with localized storytelling, operational realities, audience engagement, and evolving digital behavior. Earlier in my career, I partnered with national consumer brands focused on children and families, helping develop content and campaigns designed to build trust, connection, and long-term audience loyalty. Across every role, the throughline has been the same: asking the right questions, uncovering the insight behind audience needs, and translating that understanding into stories people connect with. At the end of the day, I care deeply about how a brand shows up in people’s lives. I help the companies I work with make sure the story they tell is clear, consistent, and worthy of the trust they ask for.
Manages all promotion including newsletters, social media, website, and event flyers to increase engagement and volunteerism. Act as the central source of information, ensuring parents and staff are informed about activities, fundraising, and meetings. Media & Content Creation: Produces weekly or monthly newsletters, updates the school website, and manages social media pages. Event Promotion: Creates flyers, posters, and digital graphics to promote school fundraisers, meetings, and family events. Information Distribution: Communicates pertinent information to families through platforms like school apps, email blasts, and flyers. Brand Management: Ensures all materials follow school guidelines and maintain a consistent, positive image. Communication Platforms: Email marketing platforms (e.g., Mailchimp) and social media management tools. Website Content Management: Proficiency with school site systems like WordPress or Google Sites.
*Led multi-channel content and social strategy across 82 hotel properties, aligning messaging and storytelling across corporate and property-level communications while remaining hands-on with copywriting and creative production. *Grew Instagram audience 73% organically in one year through audience-centered storytelling, structured content programming, and performance-driven iteration. *Designed and delivered marketing and communications training for 64 Sales Coordinators and Directors, equipping teams with frameworks for audience targeting, messaging alignment, and brand-consistent content execution. *Built and managed a centralized marketing resource hub with templates, playbooks, brand guidelines, and sales enablement tools used portfolio-wide to support consistent communications and brand standards. *Directed a hotel-anchored restaurant website redesign, improving usability, search discoverability, and private dining lead generation. *Optimized corporate and property website content for SEO and AI-driven search, increasing qualified traffic and brand visibility across owned channels. *Managed agency partners and external collaborators to maintain brand alignment, editorial calendar execution, and performance accountability. *Created and managed marketing and communications assets across print, digital, and experiential channels supporting both corporate initiatives and individual property campaigns. *Served as primary social media crisis communications lead, protecting brand reputation through proactive monitoring, messaging coordination, and responsive audience engagement. *Developed a social-led repositioning strategy for an underperforming specialty suite, generating incremental revenue without capital investment. *Collaborated with paid media teams to amplify key content, track campaign performance, and refine messaging based on audience insights and engagement data.
Assisted the Director of Digital Marketing with the creation and circulation of documents for internal and external use, presentations, meetings, and advertisements. Audited existing web content for accuracy and outdated information. Updated existing content as needed. Supported large content modification projects, such as updates to brand standards, services, or amenities. Supported consistent corporate image and messaging. Curated images, links, and copy for consistent, meaningful content on Facebook, Instagram, and Twitter. Organized creative assets and archived usage rights files for future use. Migrated files and resources from outdated databases to new platforms for internal use. Managed public-facing website content and layouts.
Conducted digital quality checks and provided detailed feedback to photography production artists to ensure adherence to technical standards. Performed corrective editing on real estate photography for same-day delivery. Managed file organization, client correspondence, and internal process documentation.
Partnered with small businesses and large brands to develop content and copywriting strategies that elevated brand storytelling and customer engagement. Produced written, visual, and photographic content to support multi-channel campaigns, print materials, and digital activations. Managed website content, blog copy, and digital asset organization for long-term brand cohesion. Designed marketing materials aligned with client objectives.