Baltimore City County, Maryland, United States
Transformational change leader known for passion and persistence in shaping strategic direction into executable plans in a matrixed and rapidly evolving culture. Highly skilled at gaining stakeholder support and successfully accelerating the pace of sustainable change balanced with driving operational efficiency and business outcomes. Demonstrated ability to develop and lead diverse talent into high performing teams globally. Areas of Specialization: Legal Compliance and Audit Operations Change Management and Transformation (PROSCI Certified) Program Management Process Redesign and Improvement Talent Management and Development Creative Services Marketing Operations Vendor Management Cross-functional Leadership
• Selected to lead multi-year $6MM change program that brought together technology and new business process to create operational efficiencies for creating and delivering marketing and sales content • Reduced firm regulatory risk by 30% with automated legal review and retention of content through the implementation of both a cloud-based workflow system and process standardization across 8 divisions • Built out the firm’s digital authoring capabilities and governance model with Adobe suite of products. Improved content findability and reuse by 25% for a Create Once Publish Everywhere environment • Pioneered firm-wide content taxonomy and implemented integrated content ecosystem through AEM, Service Now, Alfresco, AdMaster and Enterprise Vocabulary Net
• Created and managed organization supporting a $65 million portfolio of print and digital desktop publishing, vendor management, fulfillment operations and compliance services globally • Led the change program that built the first global marketing operations team in London, England. Forged new business partnerships and operating model with local vendors. Shortened project duration time by 50%. Broke down silos; cultivated “one T. Rowe Price” mindset across production teams • Reduced time to market for marketing campaigns by 60%, absorbed 25% increase in sales and marketing projects with no new headcount and improved content quality from 88% to 99.5% by leading business process improvement efforts focused on content production lifecycle
• Responsible for graphic design, program development and production of communication materials for actuarial and benefits consulting firm. • Served as project manager for all multi-media employee communication programs targeting flexible benefits, 401(k) and 403(b) plans. • Managed the implementation and measured effectiveness of these programs. • Coordinated and managed corporate public relations events and sales seminars. • Managed relationships with fulfillment, mail and print vendors.
• Responsible for graphic design, print production and distribution of marketing campaigns and advertising for national credit union. • Planned and coordinated Credit Union public relations events as well as managed national volunteer program for service representatives. • Conducted research to evaluate effectiveness of financial products and services. • Successfully managed relationships and negotiated contracts with fulfillment and print vendors.